Ronaldo believes 2014 World Cup to be best ever

 　　NEW YORK, March 19 (Xinhua) -- China-owned Swedish automaker Volvo announced Monday an endorsement¹ deal with NBA's new Asian-American superstar Jeremy Lin, marking one of the first major corporate² contracts for the Knicks guard.

　　Over the next two years, Lin will participate in Volvo's corporate and marketing³ activities as a "brand ambassador" for Volvo Car Corp., appearing in advertising⁴ and promoting Volvo cars around the world.

　　His first commercial of Volvo will come out this summer, according to the company.

　　Lin, 23, who ascended⁵ from basketball benchdom to stardom earlier this year, said at the press conference that he found his belief in common with what Volvo stands for in terms of "continuing progress".

　　"To continue improving every day, every year. For me, obviously, just to continue to get better as a basketball player and a person off the court; for them, their style, their designs, their performance, the safety, continue to progress," he said. "It is a great decision, a great match for me."

　　Freeman Shen, senior vice⁶ president of Volvo Car Corp and chairman of Volvo's China operations, said the hiring of Lin was an important part of Volvo's "brand rejuvenation⁷".

　　"Jeremy Lin embodies⁸ a lot of shared value with Volvo Car Corp.. Being smart, driven and focus, progressive and strong in every sense, that's why the Linsanity sensation immediately drew our attention, and we decided⁹ to invite Jeremy Lin to be our company's ambassador," he said.

　　Volvo is owned by China's Zhejiang Geely Holding Group Co.. The company is trying to boost Volvo sales in China as part of a strategy to double the brand's global sales to 800,000 vehicles by 2020. Volvo sold about 47,000 cars in China in 2011, 54 percent up from 2010.

1 endorsement   

n.背书；赞成，认可，担保；签(注)，批注

参考例句：

• We are happy to give the product our full endorsement.我们很高兴给予该产品完全的认可。
• His presidential campaign won endorsement from several celebrities.他参加总统竞选得到一些社会名流的支持。

2 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

3 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

4 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

5 ascended   

v.上升，攀登( ascend的过去式和过去分词 )

参考例句：

• He has ascended into heaven. 他已经升入了天堂。 来自《简明英汉词典》
• The climbers slowly ascended the mountain. 爬山运动员慢慢地登上了这座山。 来自《简明英汉词典》

6 vice   

n.坏事；恶习；[pl.]台钳，老虎钳；adj.副的

参考例句：

• He guarded himself against vice.他避免染上坏习惯。
• They are sunk in the depth of vice.他们堕入了罪恶的深渊。

7 rejuvenation   

n. 复原，再生, 更新, 嫩化, 恢复

参考例句：

• Prolonged starvation and aging might lead to rejuvenation of embryogenic potential. 长期的饥饿和衰老可以导致胚胎发生能力的复壮。
• All this signs rejuvenation of agriculture. 所有这些都预示着农业将复苏。

8 embodies   

v.表现( embody的第三人称单数 )；象征；包括；包含

参考例句：

• The new treaty embodies the aspirations of most nonaligned countries. 新条约体现了大多数不结盟国家的愿望。 来自《简明英汉词典》
• This document embodies the concern of the government for the deformity. 这个文件体现了政府对残疾人的关怀。 来自《现代汉英综合大词典》

9 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。