"Voice of China" sets new ad auction record

"Voice of China" sets new ad auction¹ record

 HANGZHOU, Nov. 2 (Xinhua) -- "The Voice of China" on Friday fetched a record sponsorship fee for its forthcoming second season after resounding² success this summer fanned a gold rush around the variety show.

The program, a Chinese version of the Dutch series "The Voice of Holland," raised 1 billion yuan (160 million U.S. dollars) in advertisement bidding for its second season, which is scheduled to be broadcast next year.

The JDB Group, a Hong Kong-based herbal tea maker³, won the exclusive naming rights for the second season with a bid of 200 million yuan, or over 13 million yuan per episode, smashing previous records for variety shows broadcast by local Chinese TV stations.

"After meticulous⁴ assessment⁵, we believe the price is worth the value," said Wang Yuegui, who represented JDB in Friday's auction.

The company obtained the exclusive naming rights for the first season of "The Voice" with 60 million yuan, and the surge in price was expected due to the show's immense popularity.

Since being introduced by Zhejiang TV in east China's Zhejiang Province in July, "The Voice" has been applauded for focusing on grassroots talents and the judges' warm and inspiring remarks have attracted many fans -- a sharp contrast to the pungent⁶ sarcasm⁷ rife⁸ in Chinese talent shows.

The show's popularity has drawn⁹ record advertising¹⁰ revenue. Its final episode, staged on Sept. 30, attracted ad spending of 500,000 yuan per second.

1 auction   

n.拍卖；拍卖会；vt.拍卖

参考例句：

• They've put the contents of their house up for auction.他们把房子里的东西全都拿去拍卖了。
• They bought a new minibus with the proceeds from the auction.他们用拍卖得来的钱买了一辆新面包车。

2 resounding   

adj. 响亮的

参考例句：

• The astronaut was welcomed with joyous,resounding acclaim. 人们欢声雷动地迎接那位宇航员。
• He hit the water with a resounding slap. 他啪的一声拍了一下水。

3 maker   

n.制造者，制造商

参考例句：

• He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。
• A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。

4 meticulous   

adj.极其仔细的，一丝不苟的

参考例句：

• We'll have to handle the matter with meticulous care.这事一点不能含糊。
• She is meticulous in her presentation of facts.她介绍事实十分详细。

5 assessment   

n.评价；评估；对财产的估价，被估定的金额

参考例句：

• This is a very perceptive assessment of the situation.这是一个对该情况的极富洞察力的评价。
• What is your assessment of the situation?你对时局的看法如何？

6 pungent   

adj.（气味、味道）刺激性的，辛辣的；尖锐的

参考例句：

• The article is written in a pungent style.文章写得泼辣。
• Its pungent smell can choke terrorists and force them out of their hideouts.它的刺激性气味会令恐怖分子窒息，迫使他们从藏身地点逃脱出来。

7 sarcasm   

n.讥讽，讽刺，嘲弄，反话 （adj.sarcastic）

参考例句：

• His sarcasm hurt her feelings.他的讽刺伤害了她的感情。
• She was given to using bitter sarcasm.她惯于用尖酸刻薄语言挖苦人。

8 rife   

adj.(指坏事情)充斥的，流行的，普遍的

参考例句：

• Disease is rife in the area.疾病在这一区很流行。
• Corruption was rife before the election.选举之前腐败盛行。

9 drawn   

v.拖，拉，拔出；adj.憔悴的，紧张的

参考例句：

• All the characters in the story are drawn from life.故事中的所有人物都取材于生活。
• Her gaze was drawn irresistibly to the scene outside.她的目光禁不住被外面的风景所吸引。

10 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。