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BEIJING, March 30 (Xinhua) -- The China Consumer's Association (CCA) has asked Apple Inc. to "sincerely apologize to Chinese consumers" and "thoroughly1 correct its problems," after the U.S. firm took little action to address waves of criticism.
In a statement posted on the CCA's website, Apple Inc. was told to equalize the warranty2 periods in China compared with other countries. Buyers of iPads, after the company admitted the device is classifiable as a portable computer, are entitled to two-year after-sale service packages for its key components3, said the statement.
Apple should inform consumers if refurbished parts are used when repairing broken devices, and repair costs should be counted accordingly, the statement said.
The CCA made clear its specific demands after Apple Inc. responded indifferently to consumers' repeated complaints despite intensive exposure in the Chinese media.
In a special program to mark the International Day for Protecting Consumers' Rights on March 15, national broadcaster China Central Television (CCTV) accused Apple of offering discriminatory after-sales services in China.
On the same day, the CCA unveiled a report detailing that complaints about after-sale service account for 25.6 percent of the total 2,170 complaints it has received about Apple products, seven percentage points higher than the averaged data for the home appliance sector4.
The CCA said that, in 2012, it twice urged Apple to properly handle the complaints but only received half-hearted replies, with the real problems unsolved.
Even after the March 15 CCTV show, Apple released only a 200-character statement saying it is dedicated5 to making first-class products and attaches high importance to every consumer's ideas.
Netizens labeled it a "typical official reply full of empty talk."
Analysts6 said Apple arrogance7 is sustained by its strong market presence in China. Its innovative8 products and aggressive marketing9 strategy have made it fearless of consumers' frowns.
Su Haopeng, a law professor with the University of International Business and Economics, said it is the company's social responsibility to respect consumer rights, while it should not abuse its market predominance to hurt their interests.
"Apple Inc.'s unfair and unreasonable10 rules have infringed11 consumer's legitimate12 rights," he said.
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1 thoroughly | |
adv.完全地,彻底地,十足地 | |
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2 warranty | |
n.担保书,证书,保单 | |
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3 components | |
(机器、设备等的)构成要素,零件,成分; 成分( component的名词复数 ); [物理化学]组分; [数学]分量; (混合物的)组成部分 | |
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4 sector | |
n.部门,部分;防御地段,防区;扇形 | |
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5 dedicated | |
adj.一心一意的;献身的;热诚的 | |
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6 analysts | |
分析家,化验员( analyst的名词复数 ) | |
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7 arrogance | |
n.傲慢,自大 | |
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8 innovative | |
adj.革新的,新颖的,富有革新精神的 | |
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9 marketing | |
n.行销,在市场的买卖,买东西 | |
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10 unreasonable | |
adj.不讲道理的,不合情理的,过度的 | |
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11 infringed | |
v.违反(规章等)( infringe的过去式和过去分词 );侵犯(某人的权利);侵害(某人的自由、权益等) | |
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12 legitimate | |
adj.合法的,合理的,合乎逻辑的;v.使合法 | |
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13 deter | |
vt.阻止,使不敢,吓住 | |
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