-
(单词翻译:双击或拖选)
HANGZHOU, May 17 (Xinhua) -- The world's leading e-commerce company Alibaba will promote French brands to Chinese consumers through its online platforms, under a new deal with the French government signed Friday.
Alibaba will help French businesses expand sales in China by providing them with express enrollment1, brand promotion2 and marketing3 support on its online retail4 platform Tmall.com, according to the three-year cooperation deal.
The deal was reached Friday night at Alibaba's headquarters in Hangzhou, capital of east China's Zhejiang Province, pursuant to a Memorandum5 of Understanding signed between the company's founder6 and chairman Jack7 Ma and French Foreign Minister Laurent Fabius.
Alibaba to promote French brands in China under new deal
"This agreement is a wonderful opportunity to allow more and more Chinese customers to discover new French brands through a modern system of distribution," said Fabius during his visit to Alibaba Friday.
"We are confident it will significantly widen the choice of French products available for Chinese consumers who will enjoy their well-deserved reputation of high quality and security," said Fabius.
Jack Ma said the deal embodied8 the company's mission to "help make it easy to do business anywhere."
Ma first discussed the possibility of the deal with Fabius during a visit to Paris in March.
"This MOU is an example of how Alibaba Group can work hand-in-hand with foreign trade entities9 to expand global cross-border trade in order to benefit both global businesses and Chinese consumers through our marketplaces," said Ma.
Under the agreement, Alibaba Group's related company Alipay and its affiliated10 company China Smart Logistics are committed to support Alibaba Group's endeavors with their remittance11 and logistic functions.
Following Friday's signing of the agreement, Tmall.com will launch a French brands promotion campaign participated by more than 30 online flagship stores.
The week-long "Elegance12 of France" campaign, beginning on May 19, will highlight exclusive product launches and specialty13 limited-edition items from the featured French brands.
The 15-year-old Alibaba is the world's largest online and mobile commerce company. It had a gross merchandise volume of 248 billion U.S. dollars in 2013 on its three major trading platforms.(本文由在线英语听力室整理编辑)
1 enrollment | |
n.注册或登记的人数;登记 | |
参考例句: |
|
|
2 promotion | |
n.提升,晋级;促销,宣传 | |
参考例句: |
|
|
3 marketing | |
n.行销,在市场的买卖,买东西 | |
参考例句: |
|
|
4 retail | |
v./n.零售;adv.以零售价格 | |
参考例句: |
|
|
5 memorandum | |
n.备忘录,便笺 | |
参考例句: |
|
|
6 Founder | |
n.创始者,缔造者 | |
参考例句: |
|
|
7 jack | |
n.插座,千斤顶,男人;v.抬起,提醒,扛举;n.(Jake)杰克 | |
参考例句: |
|
|
8 embodied | |
v.表现( embody的过去式和过去分词 );象征;包括;包含 | |
参考例句: |
|
|
9 entities | |
实体对像; 实体,独立存在体,实际存在物( entity的名词复数 ) | |
参考例句: |
|
|
10 affiliated | |
adj. 附属的, 有关连的 | |
参考例句: |
|
|
11 remittance | |
n.汇款,寄款,汇兑 | |
参考例句: |
|
|
12 elegance | |
n.优雅;优美,雅致;精致,巧妙 | |
参考例句: |
|
|
13 specialty | |
n.(speciality)特性,特质;专业,专长 | |
参考例句: |
|
|