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Are you getting more voice notes these days? You're not alone
Best friends Hope Sloop3 and Bobbi Miller4 first met on TikTok. Although they have known each other for less than a year, they rarely see each other in person because they live on opposite coasts. But one particular form of communication has kept them close: voice messages.
Also called "voice texts," "voice notes" and "audio messages" — not to be confused with voice-to-text through virtual assistants like Siri — voice messages are a feature built into messaging apps including iMessage and WhatsApp.
"Between Bobbi and I, we probably send each other anywhere from 10 to 50 a day," Sloop said. "It's a lot."
Texting can muddle5 meaning, and calls can trigger anxiety. But for many, short voice recordings6 offer an easier, low-pressure alternative in a world that's grown more accustomed to audio mediums such as Clubhouse and podcasts.
The ability to communicate tone is a big part of the appeal.
"We're able to hear the sheer joy in each other's voice," Miller said of her friendship with Sloop. "Or if we're going through something, just like having a hard time, sometimes in text the gravity of the situation doesn't always get relayed."
"It really just helps to mitigate7 any of that gray area of what you're saying. It's just very, very direct and I think it feels much more conversational," Miller added.
Miller and Sloop, both 24, aren't an anomaly among their Gen Z cohort. Though the feature has been available in popular apps for over a decade, it has increasingly become a favorite way to connect, especially among younger generations.
According to a recent YouGov survey conducted by Vox, 62% of Americans say they've sent a voice message, and about 30% communicate by voice message weekly, daily or multiple times a day. And 43% of 18- to 29-year-olds who responded to the survey said they use the feature at least weekly.
WhatsApp revealed last year that an average 7 billion voice messages were sent daily on the app.
In isolated8 times, the audio-friendly tech boom may be influencing our communication styles
For some, the COVID-19 pandemic accelerated the use of the communication form.
Shortly after its launch, the Chinese messaging app WeChat added the feature in 2011. WhatsApp's came a couple years after that. Apple caught on to the fad9, releasing voice messages on iMessage in 2014.
But in 2020, those who longed for connection while homebound found their social salve in voice notes.
"I miss chatting verbally with friends and family members, so these days it's especially comforting to hear their voices come through my phone speakers." Nicole Gallucci wrote for Mashable that year.
At the same time, audio-heavy social media was emerging. Clubhouse, which launched the same month as lockdowns in the U.S., drew millions to the app's live audio rooms. Twitter answered with its own audio-only town hall feature, Spaces. Dating apps Hinge and Bumble have also caught up to the trend.
As voice messages become a growing preference for consumers, trend forecasting firm Trendera reports a simultaneous shift in increasing consumption of podcasts, audiobooks and other audio-only content.
So voice messages no longer seem like such a far jump.
With more people working from home since the pandemic disrupted the workplace, fewer adopters have to wait until they find a quiet place to listen to audio texts.
It's no wonder Miller, who hosts her own podcast covering pop culture, has grown comfortable enough with hearing her own voice to send her friends minutes-long messages.
Her friends jokingly refer to those missives as "the Bobbi podcast."
Still, the feature has its haters. "I absolutely despise it when people use voice notes over just plain old texting," Talla Kuperman, a jewelry11 designer in her early 40s told The Wall Street Journal. Having received drawn-out voice notes, she thinks that, in the absence of a universal etiquette12 for them, some are far too time-consuming. "I actually find it very selfish," she said.
Voice notes can help us bond
Research suggests that you don't necessarily have to be a fan of voice messages to reap their benefits.
"There is a fundamental mode of communication that connects human beings and their social needs, and that's hearing a voice," Amit Kumar, an assistant professor of marketing13 and psychology14 at the University of Texas-Austin, told NPR.
For a paper published in 2021, he studied the benefits and drawbacks of various forms of tech-enabled communication. He found that interactions involving voice (phone, video chat and voice chat) produced stronger social bonds and no increased feelings of awkwardness when compared with text-based interactions (e-mail, text chat). Still, he says his research suggests that "asynchronous" forms of communication like voice notes, that don't involve a back-and-forth dialogue, can't replace the benefits of "synchronous15" calls that allow us to pick up on linguistic16 cues to have a more seamless, responsive conversation.
The appeal of the voice note
So, why not just opt10 for a call? For one, tech fatigue17 has come to include phone calls.
"For whatever reason, traditional phone calls are increasingly a work-related activity," said Jasmine Golphin, a 36-year-old filmmaker.
Voice notes also don't require carving18 out a dedicated19 time to hop2 on the phone, she said.
People NPR spoke20 to for this story said they tend to be a lot more forgiving when expecting a quick reply to voice notes. The fact that read receipts — those time stamps that snitch on you if you've seen a message but haven't responded yet — aren't an option on voice notes removes some of the pressure.
"I don't have that same level of anxiety as to whether someone's going to respond or not, because I don't know if they listen to it," Miller said. "It gives people plausible21 deniability."
Then there's the beauty of the voice note's ephemerality. On the iPhone's messaging platform, if you don't "keep" a voice text within two minutes of receiving, the message vanishes. (You can also tweak expiration22 length to "never" in settings). That removes the formality of "getting it right," with the added benefit of not squandering23 phone storage.
As Gen Zers resurrect outmoded technology, like film and point-and-shoot cameras, Sloop thinks the voice note — which recalls walkie-talkies — similarly caters24 to the demographic's nostalgic leanings that offer a respite25 from the abundance of other tech.
Plus, it's just plain fun, she says.
"Every time I've ever gotten a 4-minute, 3-minute podcast voice message, it's always like, let me grab my little popcorn," Sloop said. "Something's going to be said that is going to be entertaining. It's going to have a beginning, middle and end. It's a storytelling experience."
1 transcript | |
n.抄本,誊本,副本,肄业证书 | |
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2 hop | |
n.单脚跳,跳跃;vi.单脚跳,跳跃;着手做某事;vt.跳跃,跃过 | |
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3 sloop | |
n.单桅帆船 | |
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4 miller | |
n.磨坊主 | |
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5 muddle | |
n.困惑,混浊状态;vt.使混乱,使糊涂,使惊呆;vi.胡乱应付,混乱 | |
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6 recordings | |
n.记录( recording的名词复数 );录音;录像;唱片 | |
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7 mitigate | |
vt.(使)减轻,(使)缓和 | |
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8 isolated | |
adj.与世隔绝的 | |
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9 fad | |
n.时尚;一时流行的狂热;一时的爱好 | |
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10 opt | |
vi.选择,决定做某事 | |
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11 jewelry | |
n.(jewllery)(总称)珠宝 | |
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12 etiquette | |
n.礼仪,礼节;规矩 | |
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13 marketing | |
n.行销,在市场的买卖,买东西 | |
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14 psychology | |
n.心理,心理学,心理状态 | |
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15 synchronous | |
adj.同步的 | |
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16 linguistic | |
adj.语言的,语言学的 | |
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17 fatigue | |
n.疲劳,劳累 | |
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18 carving | |
n.雕刻品,雕花 | |
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19 dedicated | |
adj.一心一意的;献身的;热诚的 | |
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20 spoke | |
n.(车轮的)辐条;轮辐;破坏某人的计划;阻挠某人的行动 v.讲,谈(speak的过去式);说;演说;从某种观点来说 | |
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21 plausible | |
adj.似真实的,似乎有理的,似乎可信的 | |
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22 expiration | |
n.终结,期满,呼气,呼出物 | |
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23 squandering | |
v.(指钱,财产等)浪费,乱花( squander的现在分词 ) | |
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24 caters | |
提供饮食及服务( cater的第三人称单数 ); 满足需要,适合 | |
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25 respite | |
n.休息,中止,暂缓 | |
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