60秒科学:Men Won't Ask for Shopping Directions Either

Men Won't Ask for Shopping Directions Either
A study in the Journal of Consumer Marketing¹ finds that men are less likely than women to ask for expert advice when shopping, in this case for wine. Karen Hopkin reports

They say that men don’t like to ask for directions. Well, that reluctance² to seek expert advice may extend to the shopping cart. Because a study in the Journal of Consumer Marketing finds that guys also will likely avoid asking salespeople³ for suggestions about wine.

Researchers from the University of New Hampshire set their sights on vino because lots of people drink the stuff, so lots of people purchase it. And choosing which wine to bring to a party or to offer the boss is one of those things that can induce different degrees of anxiety, depending on one’s experience and general level of snobbishness⁴, I’m sorry, confidence.

The scientists surveyed more than 500 participants, asking whether and where they might turn for advice when selecting a wine for themselves or for others. And they found that women tend to talk to friends, family, or the guy stocking the shelves, before making a purchase. Whereas guys are more likely to go it alone or to rely on information they’d found online or next to the register. So wine merchants take heed⁵. Ads seem to work on guys. Now all they have to do is find their way to the liquor store.
 

1 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

2 reluctance   

n.厌恶，讨厌，勉强，不情愿

参考例句：

• The police released Andrew with reluctance.警方勉强把安德鲁放走了。
• He showed the greatest reluctance to make a reply.他表示很不愿意答复。

3 salespeople   

n.售货员，店员；售货员( salesperson的名词复数 )

参考例句：

• The shop usually employs additional salespeople for the Christmas toy trade. 这家商店通常雇一些临时售货员来做圣诞节玩具生意。 来自《现代汉英综合大词典》
• Under our new system, salespeople sit down with each of our dealers. 根据新的制度，销售人员应逐个地同承销商洽商。 来自辞典例句

4 snobbishness   

势利； 势利眼

参考例句：

• We disdain a man for his snobbishness. 我们鄙夷势利小人。
• Maybe you have social faults such as snobbishness, talkativeness, and, etc. which drive away new acquaintances. 也许你有社交方面的缺点，诸如势利、饶舌、出语粗俗等，使你的新相识退避三舍。

5 heed   

v.注意，留意；n.注意，留心

参考例句：

• You must take heed of what he has told.你要注意他所告诉的事。
• For the first time he had to pay heed to his appearance.这是他第一次非得注意自己的外表不可了。