大学英语听力第四册 lesson 12

　　Lesson 12
PART A
1. W: The train was supposed to arrive at 9 o’clock.
M: Nine o’clock! But it’s already 9:30.
Q: What does the man mean?
2. W: Is Jane ready to go to the airport?
M: Ready? She hasn’t even finish packing.
Q : What does the man mean?
3. W: Come and help me move the sofa, John.
M: Help you? Can't you see I have my hands full with all this typing?
Q: What can you infer¹ from the man's response?
4. M: I think it's starting to rain.
W: Starting to rain? Look, the grounds are already wet.
Q: What does the woman mean?
5. W: Tom said he could get some tickets for the game if you're interested.
M: If I'm interested! I've been trying to get tickets everywhere.
O : What does the man mean?
6. M: How about asking Judy to the picnic next Sunday?
W: Ask Judy? She's the one who's planning the whole thing.
Q: What does the woman mean?
7. M : I'm going to spend two evenings on the computer programming.
W: Two evenings? Dr Smith said it should be at least a week.
Q: What does the woman mean?
8. W: I paid 50 dollars for these books at the Eaglewood Bookstore. They're really too expensive. M: Too expensive? They cost a lot more in other bookstores.
Q : What does the manmean?
9. W: Cathy seemed to be quite pleased with her new apartment.
M: Pleased? She could hardly contain herself.
Q: What does the man mean?
10. M: I think Liz is about to leave for her trip to New York.
W: About to leave? She's already in New York.
Q: What does the woman mean?
PART B Macro-Listening
Passage
How to Advertise for a Bank
Tapescript
Do you know how to advertise for a bank? If you ask people about the functions of a bank, they would probably say that the bank is where you can deposit² money and cash a check. But it's much more than these, And we have to tell people this in our advertisement.
There are several things to, think about for a bank advertisement. The first problem is to decide who should be our audience. Should our advertisement be aimed at adults with full employment³ only? Or should it also appeal to students, housewives, retired⁴ workers, or even children? It is a good" idea to address the largest possible audience. If we introduce the name of our bank to children they will never forget it.
The next question is how to attract people of different social groups to our bank. The usual gimmick⁵ is to offer free gifts. For example, portable⁶ radios or T-shirts for the young, and gold pens for business executives⁷. That always works⁸. But what do we give to our best customers? That's another question. What about leather diaries, for example?
Banks are very competitive⁹. We have to think of something new to offer our customers. That's the third problem. Ours is one Of the first banks to have drive-in service and to open on Saturdays, but now many banks do. Most banks also offer a variety of checking and savings¹⁰ accounts and a full range of investment¹¹ plans to suit the needs of their customers, as well as the 24-hour ATM banking¹² which makes it much faster and easier for customers to withdraw¹³ cash or do other things. To attract more customers to our bank, it is essential that we have something that no other bank offers.
The last problem is where to put the advertisement, on television, of course, but what about journals¹⁴ and newspapers? Which ones are more suit- able? And when and how often? These are also questions we have to ask our- selves about advertising¹⁵ for a bank.
Dialogue
'We Were Born to Help You Do It Better'
Tapescript
Joyce Dad !
Father Yes? What's the matter, Joyce?
Joyce I'm wondering if I should buy a pair of tennis shoes. I'm going to join the tennis club in school.
Father Why not? It's good that you finally play sports.
Joyce But I'd like to have Adidas.
Father Adidas? It's expensive. It's for the Chicago Bulls¹⁶!
Joyce No. All the guys in the school tennis team are wearing Adidas, boys, as well as girls
Father But none of us has ever had Adidas and we used to play quite OK.
Joyce Here, Dad, is an ad about Adidas. Can I read it to you?
Father Go ahead.
Joyce 'Over forty years ago, Adidas gave birth to a new idea in sports shoes. And the people who wear our shoes have been running and winning ever since. In fact, Adidas has helped them set over 400 world records in track and field alone.'
Father Nonsense¹⁷! The players have to go through a lot of hard training and practice. It's nothing to do with the shoes. They may be comfortable, but ...
Joyce You're right, Dad. The ad goes on to say 'You are born to run. And we were born to HELP YOU DO IT BETTER.'
Father Hmm. It may be good for running, but you don't run.
Joyce Listen, ' ... Maybe that's why more and more football, soccer, basketball and tennis', see? 'TENNIS players are turning to Adidas. They know that, whatever their game,, they can rely on Adidas work-
Manship and quality in every product we make.’
Father OK, OK, dear. I know Adidas is good. But how much is a pair of your size?
Joyce Your don’t have to worry about that, Dad. I’ve saved some money since last Christmas. I just want to hear your opinion.
Father That’s good. I have been wanting to have a pair of Adidas sneakers myself.

1 infer   

vt.推论，推断；猜想

参考例句：

• People usually infer an unknown fact from a known fact.人们通常从已知的事实中推断未知的事实。
• From your smile I infer that you're pleased.从你的笑容，我断定你很高兴。

2 deposit   

n.定金，存款，矿藏；vt.使沉淀，寄存，储蓄

参考例句：

• There is too much deposit in a bottle of wine.酒瓶里有太多的沉淀物。
• The hotel requires a deposit for all advance bookings.旅馆规定凡预订房间都要先付订金。

3 employment   

n.雇用；使用；工作，职业

参考例句：

• A large office requires the employment of many people.一个大办事处需要雇用好多人员。
• The state of employment in this city is improving.这个城市就业状况正在改善。

4 retired   

adj.隐退的，退休的，退役的

参考例句：

• The old man retired to the country for rest.这位老人下乡休息去了。
• Many retired people take up gardening as a hobby.许多退休的人都以从事园艺为嗜好。

5 gimmick   

n.(为引人注意而搞的)小革新，小发明

参考例句：

• He dismissed the event as just a publicity gimmick.他不理会这件事，只当它是一种宣传手法。
• It is just a public relations gimmick.这只不过是一种公关伎俩。

6 portable   

adj.轻便的，手提式的；n.便携的东西

参考例句：

• I have a portable typewriter.我有一个便携式打字机。
• There is a pretty portable pair of steps in one corner of the room.屋角放着一架小巧玲珑的折梯。

7 executives   

（公司或机构的）经理( executive的名词复数 )； （统称公司或机构的）行政领导； （政府的）行政部门； [the Executive][美国英语]（美国政府的）行政当局

参考例句：

• They have taken measures to equate the salaries of higher civil servants to those of business executives. 他们采取措施使高级文职人员的工资和企业管理干部的工资相等。
• He disregarded the advice of his executives. 他对主管层的建议置若罔闻。

8 works   

n.作品，著作；工厂，活动部件，机件

参考例句：

• We expect writers to produce more and better works.我们期望作家们写出更多更好的作品。
• The novel is regarded as one of the classic works.这篇小说被公认为是最优秀的作品之一。

9 competitive   

adj.竞争的，比赛的，好竞争的，有竞争力的

参考例句：

• Some kinds of business are competitive.有些商业是要竞争的。
• These businessmen are both competitive and honourable.这些商人既有竞争性又很诚实。

10 savings   

n.存款，储蓄

参考例句：

• I can't afford the vacation,for it would eat up my savings.我度不起假，那样会把我的积蓄用光的。
• By this time he had used up all his savings.到这时，他的存款已全部用完。

11 investment   

n.投资，投资额；(时间、精力等的)投入

参考例句：

• It took two years before I recouped my investment.我用了两年时间才收回投资。
• The success of the project pivots on investment from abroad.这个工程的成功主要依靠外来投资。

12 banking   

n.银行业，银行学，金融业

参考例句：

• John is launching his son on a career in banking.约翰打算让儿子在银行界谋一个新职位。
• He possesses an extensive knowledge of banking.他具有广博的银行业务知识。

13 withdraw   

vt.收回，撤消，撤退；vi.缩回，退出，撤退

参考例句：

• I want to withdraw a statement I made earlier.我想收回我早些时候发表的一项声明。
• The general decided to withdraw his soldiers.那位将军决定撤军。

14 journals   

n.（某学科或专业的）杂志( journal的名词复数 )；期刊；日志；（用于报纸名）…报

参考例句：

• Which journals does the library subscribe to? 图书馆订有哪些报刊？
• This short story was published by two journals of repute. 这篇短篇小说由两种著名的杂志刊出。 来自《简明英汉词典》

15 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

16 bulls   

n.公牛( bull的名词复数 )；法令；力大如牛的人；（象、鲸等动物的）雄兽

参考例句：

• Riding bulls is always an exciting event at a rodeo. 骑公牛总是放牧人竞技会上激动人心的表演。 来自《简明英汉词典》
• Two white bulls were sacrificed and a feast was held. 献祭了两头白牛，并举行了盛宴。 来自辞典例句

17 nonsense   

n.胡说，废话

参考例句：

• Go along with you! What you say is all nonsense!去你的！你说的全是废话！
• "Don't talk nonsense",she said sharply.“别胡扯”，她严厉地说。