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(单词翻译:双击或拖选)
Mr. Zhang is a farmer living in northeast Beijing's Pinggu District.
"Farming in the past was mostly weather-dependent. After harvest, the only thing I could do was just wait for buyers. Sometimes I grew too much, and the vegetables rotted in the field. It always worried me."
Limited choices, low efficiency and information asymmetry1, have long been the main shortfalls of traditional Chinese agriculture.
But Zhang says things changed when he began to use an online platform to sell products.
"Now I can sell my products directly to the city residents. Also we can grow the vegetables according to what they like."
Lots of efforts have been put into optimizing2 the agricultural industrial chain and encouraging people to start new businesses in rural areas.
Earlier this year, E-commerce giant Alibaba reached a deal with the National Development and Reform Commission to work together in more than 300 rural areas to help develop e-commerce.
While rural Chinese are willing to spend online, many of them are still relatively3 poor, which limits their purchasing power and the resources they can invest to build businesses.
National political adviser4 Liang Weihua is one of the strongest promoters of introducing E-commerce into the countryside.
"During our filed trips to the remote rural areas, we have found that many of them were rich in agricultural resources, and products that are natural and organic. But they were limited by inaccessibility5 and transport hurdles6, and the lack of an information communication platform. E-commerce will largely shorten the distance between companies, costumers, and farmers."
Liang says the success of E-commerce will help China realize its goal to lift 70 million of people in rural areas out of poverty by 2020.
In this year's annual Government Work Report, Premier7 Li Keqiang has announced a "Fiber-optic networks" plan. It includes a program involving 50-thousand administrative8 villages, which will enable rural residents to enjoy a more digital way of life.
As the country has stepped into a new Internet era, political advisers9 including Liu Hanyuan are lobbying for building a big data platform for the agricultural sector10 at this year's CPPCC sessions.
"Building a big data analysis platform is necessary for balancing supply and demand, and a forecasting mechanism11. The sharing of information will lower the risk of price fluctuation12, as well as the costs during circulation, while improving efficiency."
For some entrepreneurs, long-distance transportation, logistics costs and storage conditions for fresh products are big concerns.
Political advisers including Liang Weihua are asking for a better logistics network.
Liang also says the government should play a better role in supervision13.
"The development of E-commerce also requires more regulations. We are living in an information age, so a supervision mechanism is needed in-case a false or misleading message gets widely spread. "
Though the scale of online shopping in rural areas is still lower than in the cities, political advisers and industry insiders believe there is huge space for growth.
For CRI, I'm Xu Fei.
1 asymmetry | |
n.不对称;adj.不对称的,不对等的 | |
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2 optimizing | |
v.使最优化,使尽可能有效( optimize的现在分词 );最佳化;寻优 | |
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3 relatively | |
adv.比较...地,相对地 | |
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4 adviser | |
n.劝告者,顾问 | |
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5 inaccessibility | |
n. 难接近, 难达到, 难达成 | |
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6 hurdles | |
n.障碍( hurdle的名词复数 );跳栏;(供人或马跳跃的)栏架;跨栏赛 | |
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7 premier | |
adj.首要的;n.总理,首相 | |
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8 administrative | |
adj.行政的,管理的 | |
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9 advisers | |
顾问,劝告者( adviser的名词复数 ); (指导大学新生学科问题等的)指导教授 | |
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10 sector | |
n.部门,部分;防御地段,防区;扇形 | |
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11 mechanism | |
n.机械装置;机构,结构 | |
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12 fluctuation | |
n.(物价的)波动,涨落;周期性变动;脉动 | |
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13 supervision | |
n.监督,管理 | |
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