2018年CRI China's tourism market to boom during Spring Festival: authorities

 

Chinese authorities are anticipating a significant boost to the national tourism sector¹ during this year's Spring Festival holiday.

A new survey suggests that 83% of the people in China are willing to travel through the first quarter of the year, with just under half of them choosing to travel during the Spring Festival holiday, which begins on February 16th.

More than 380 million domestic tourism trips are expected to be made in the country during this year's holiday, a rise of around 12% year on year.

That is expected to generate revenue of 476 billion yuan, or some 75 billion U.S. dollars.

Wang Xiaofeng, deputy director of China National Tourism Administration, says more people will be travelling to the northern and southern parts of the country this holiday.

"Tourists living in the north want to travel south for the warmer weather, while those in the south are likely to travel north for the snow. Stats show that two in every three tourists will choose to make domestic mid-or-long distance trips. The cities of Sanya in the south and Harbin in the north are the two top destinations for domestic travelers, as they are willing to enjoy either the island tour or the ice and snow," says Wang.

Tourism officials estimate around 53% of travellers are going to organize their own trip, rather than through tour companies.

At the same time, a variety of cultural activities will be taking place during the Spring Festival holiday period.

Art troupes² are being sent out to different parts of the country for performances, while cultural organizations are being tasked with increasing their services.

More traditional events, such as temple fairs and flower exhibitions, are also expected to be big draws this year.

Chinese vice³ Minister of Culture Yang Zhijin says this year's Spring Festival is also going to be a global affair.

"This year we already have agreements to work with famous art agencies abroad such as the Kennedy and Lincoln Centers. We also have plans to tie in to other ongoing⁴ events in other places, such as Australia's National Multicultural⁵ Festival. We're also creating a number of interactive⁶ cultural activities in local schools and communities in other parts of the world to try to promote Chinese culture and customs," says Yang.

This year's Spring Festival celebration is expected to include cultural exchange events in over 400 cities across more than 130 countries and regions, including 53 countries and regions which are part of the Belt and Road Initiative.

1 sector   

n.部门，部分；防御地段，防区；扇形

参考例句：

• The export sector will aid the economic recovery. 出口产业将促进经济复苏。
• The enemy have attacked the British sector.敌人已进攻英国防区。

2 troupes   

n. （演出的）一团, 一班 vi. 巡回演出

参考例句：

• There are six Kunqu opera troupes left in the country. 整个国家现在只剩下六个昆剧剧团。
• Note: Art performance troupes include within and outside of the system. 注：艺术表演团体统计口径调整为含系统内、系统外两部分。

3 vice   

n.坏事；恶习；[pl.]台钳，老虎钳；adj.副的

参考例句：

• He guarded himself against vice.他避免染上坏习惯。
• They are sunk in the depth of vice.他们堕入了罪恶的深渊。

4 ongoing   

adj.进行中的，前进的

参考例句：

• The problem is ongoing.这个问题尚未解决。
• The issues raised in the report relate directly to Age Concern's ongoing work in this area.报告中提出的问题与“关心老人”组织在这方面正在做的工作有直接的关系。

5 multicultural   

adj.融合多种文化的，多种文化的

参考例句：

• Children growing up in a multicultural society.在多元文化社会中长大的孩子们。
• The school has been attempting to bring a multicultural perspective to its curriculum.这所学校已经在尝试将一种多元文化视角引入其课程。

6 interactive   

adj.相互作用的，互相影响的，（电脑）交互的

参考例句：

• The psychotherapy is carried out in small interactive groups.这种心理治疗是在互动的小组之间进行的。
• This will make videogames more interactive than ever.这将使电子游戏的互动性更胜以往。