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AA: This is Avi Arditti with Rosanne Skirble, and this week on Wordmaster -- the language of cliches.
RS: These are phrases that lose meaning when we use them all the time. Take the expression: 24-7. Thats another way of saying "24 hours a day, seven days a week." When I first heard it, it sounded clever. Now its just time worn.
AA: Same with "issues" as a nicer way to say "problems," as in "that person has issues." The problem is, this well-intentioned euphemism2 now seems like a cliche1. Not long ago, I heard a hiking boot salesman tell a frustrated3 customer that she had "lacing issues."RS: So does that mean she had trouble tying her shoes?
AA: Apparently4 so.
RS: The whole issue of cliches prompted Ben Yagoda, an English professor at the University of Delaware, to write an article for the Chronicle of Higher Education. He bases his view about how cliches evolve on what the British writer George Orwell had to say, which is that the life span of a cliche often begins with a metaphor5.
TAPE: CUT ONE -- YAGODA"Take, as an example, Achilles heel. Now, Achilles heel is an expression that means someones weakness and it comes from the legend of Achilles, who hurt his heel. In researching this piece I wrote I came upon the fact in the Oxford6 English Dictionary that the first person to use Achilles heel as a metaphor for weaken was Samuel Taylor Coleridge, the nineteenth century poet. What a great idea that he had to say this characters Achilles heel was his pride. The problem was that it was so good that people started copying it, started talking about this persons Achilles heel, that companys Achilles heel, and that companys Achilles heel, until it became a cliche."AA: Ben Yagoda says according to Orwell, after a long time a popular figure of speech reaches a third stage when it becomes a "dead metaphor."TAPE: CUT TWO -- YAGODA"And Achilles heel is at that stage now, where its sort of gone beyond cliche. No one says that to be clever or even to attempt to say something fresh or stylish7. Its now at the stage of being more or less a synonym8 for weakness."RS: Despite the love-hate relationship many people have with cliches, Ben Yagoda calls them the "currency of the language."TAPE: CUT TWO YAGODA/SKIRBLE/ARDITTI"To avoid cliches, your speech and your writing would have to consist of either terms that exactly denote what youre talking about, like I will move the chair, I will stand up now and go, totally dull, or constantly be trying to invent new metaphors9 or new clever, funny, stylish expressions, which is hard. As with the example of Achilles heel, the good thing about cliches is that they really do express a meaning in an understandable and vivid way."RS: "Do you have some favorites?"YAGODA: "Well, lets see, I have things that really..."RS: "Or really bother you?"YAGODA: "Bug10 me, yeah, and I cant11 explain why. The word arguably ... "AA: "Yes, yes!"YAGODA: "You know, its sort of a cliche, its also sort of a sloppy12 way of thinking and writing."RS: "So how would you say that without using that cliche?"YAGODA: "Well, its a hedge word, because without using it you have to say what you really think."AA: Ben Yagoda says the new thing in cliches is the growing popularity of African American slang beyond black neighborhoods.
TAPE: CUT THREE -- YAGODA"The ones that came to mind were things like you go, girlfriend, back in the day, we had it going on, it was old school in the hood13 -- we were keeping it real, dont diss that playa -- show him some love, or Ill hit you upside the head, yo, what it is. You know, African American slang has been historically a very, very rich source of great stuff for the language. The problem is the cliche aspect, also the sort of poseur14 aspect -- it had a certain kind of authenticity15 in one context, but if you have a fourteen-year-old suburban16 white kid saying it, theres something that doesnt quite fit."AA: English Professor Ben Yagoda at the University of Delaware. And, as cliched as it may sound, thats all for this week on Wordmaster.
RS: Our address is [email protected] or write to VOA Wordmaster, Washington DC two-zero-two-three-seven USA. With Avi Arditti, Im Rosanne Skirble.
1 cliche | |
n./a.陈词滥调(的);老生常谈(的);陈腐的 | |
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2 euphemism | |
n.婉言,委婉的说法 | |
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3 frustrated | |
adj.挫败的,失意的,泄气的v.使不成功( frustrate的过去式和过去分词 );挫败;使受挫折;令人沮丧 | |
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4 apparently | |
adv.显然地;表面上,似乎 | |
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5 metaphor | |
n.隐喻,暗喻 | |
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6 Oxford | |
n.牛津(英国城市) | |
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7 stylish | |
adj.流行的,时髦的;漂亮的,气派的 | |
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8 synonym | |
n.同义词,换喻词 | |
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9 metaphors | |
隐喻( metaphor的名词复数 ) | |
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10 bug | |
n.虫子;故障;窃听器;vt.纠缠;装窃听器 | |
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11 cant | |
n.斜穿,黑话,猛扔 | |
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12 sloppy | |
adj.邋遢的,不整洁的 | |
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13 hood | |
n.头巾,兜帽,覆盖;v.罩上,以头巾覆盖 | |
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14 poseur | |
n.装模作样的人 | |
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15 authenticity | |
n.真实性 | |
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16 suburban | |
adj.城郊的,在郊区的 | |
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