UNICEF China Launches "10m2 of Love" Campaign

　　The United Nations Children's Fund, or UNICEF and the Chinese Center for Disease Control and Prevention have jointly¹ initiated² a campaign called "10m2 (ten square meters) of Love", for the benefit of breastfeeding mothers and their children.

 

　　Shen Chengcheng has the details.

 

　　If you are a breast feeding mother who has returned to work, this could be inspiring news.

 

　　The "10m2 of Love" campaign is calling for the establishment of breastfeeding rooms in public buildings and workplaces throughout the country.

 

　　Gillian Mellsop is the UNICEF China Representative.

 

　　"We are very concerned about the dropping rates of breastfeeding in China. They are some of the lowest in the world, unfortunately. And this is why we chose this as an issue for this year's Children's Day campaign. But it's also about involving the workplace, helping³ the workplace become more family friendly towards women and towards families."

 

　　One aim of the campaign is that any company or organization can log onto a web portal for the campaign (unicef.cn/10m2) and register for a breast feeding room from June 1st onwards.

 

　　The breastfeeding rooms, of no less than 10m2, are asked to adhere to a set simple international standard such as maintaining hygiene⁴ and privacy.

 

　　Also, a mobile application mapping the locations of all such facilities in China will soon be available.

 

　　Breastfeeding mothers can download the application and find the closest to them.

 

　　Ma Yili, a leading film artist, is the Special Advocate for Breast Feeding and Early Child Development of UNICEF China.

 

　　"Breastfeeding is fantastic but hard to describe. The bonding between breastfeeding mothers and their babies are very intense. Also, breastfeeding helps the mother to build a strong sense of responsibility."

 

　　Wang Lixin, a gynecologist and obstetrician at Beijing Nursing Association, explains how breastfeeding benefits both the mother and the child.

 

　　"Breast milk at the first seven days after the baby's birth contains a lot of antibodies that help the baby combat diseases. There are also smaller chances for breastfed adults over 40 to get obesity⁵ and diabetes⁶. Breastfed babies also tend to be more intelligent. For the mother, it helps her lose weight. It even reduces the risk for mothers to get breast cancer in the future."

 

　　The launch ceremony has also witnessed the first group of registrations⁷ of breastfeeding rooms in both public institutions and private enterprises.

 

　　Baidu, China's leadning search engine, is one of them.

 

　　Dong Anmin is Baidu's Administrative⁸ Director.

 

　　"Before joining the campaign, we've already had a breastfeeding room for five years in our company. It's about 30m2. It cost a little, but this doesn't matter. Staffs in our company are generally young so they are in need of this. We want the mothers to balance better between family and work.".

 

　　UNICEF China says the country's exclusive breastfeeding rates are low while infant formula sales have grown at about 15 percent every year.

 

　　Exclusive breastfeeding until 6 months old - the gold standard - has dropped to 28 per cent in China.

 

　　For CRI, this is Shen Chengcheng.

1 jointly   

ad.联合地，共同地

参考例句：

• Tenants are jointly and severally liable for payment of the rent. 租金由承租人共同且分别承担。
• She owns the house jointly with her husband. 她和丈夫共同拥有这所房子。

2 initiated   

n. 创始人 adj. 新加入的 vt. 开始，创始，启蒙，介绍加入

参考例句：

• He has not yet been thoroughly initiated into the mysteries of computers. 他对计算机的奥秘尚未入门。
• The artist initiated the girl into the art world in France. 这个艺术家介绍这个女孩加入巴黎艺术界。

3 helping   

n.食物的一份&adj.帮助人的，辅助的

参考例句：

• The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
• By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。

4 hygiene   

n.健康法，卫生学 （a.hygienic）

参考例句：

• Their course of study includes elementary hygiene and medical theory.他们的课程包括基础卫生学和医疗知识。
• He's going to give us a lecture on public hygiene.他要给我们作关于公共卫生方面的报告。

5 obesity   

n.肥胖，肥大

参考例句：

• One effect of overeating may be obesity.吃得过多能导致肥胖。
• Sugar and fat can more easily lead to obesity than some other foods.糖和脂肪比其他食物更容易导致肥胖。

6 diabetes   

n.糖尿病

参考例句：

• In case of diabetes, physicians advise against the use of sugar.对于糖尿病患者，医生告诫他们不要吃糖。
• Diabetes is caused by a fault in the insulin production of the body.糖尿病是由体內胰岛素分泌失调引起的。

7 registrations   

n.登记( registration的名词复数 )；登记项目；登记（或注册、挂号）人数；（管风琴）音栓配合（法）

参考例句：

• In addition to the check-in procedures, the room clerks are customarily responsible for recording advance registrations. 除了办理住宿手续外，客房登记员按惯例还负责预约登记。 来自辞典例句
• Be the Elekta expert for products registrations in China. 成为在中国注册产品的医科达公司专家。 来自互联网

8 administrative   

adj.行政的，管理的

参考例句：

• The administrative burden must be lifted from local government.必须解除地方政府的行政负担。
• He regarded all these administrative details as beneath his notice.他认为行政管理上的这些琐事都不值一顾。