美国国家公共电台 NPR High-Priced 'Pill Fashion' Causing Controversy

High-Priced 'Pill Fashion' Causing Controversy 

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Moschino is turning heads on the runway with its new capsule collection and not necessarily in a good way. The Italian fashion brand's spring 2017 collection features handbags, cellphone cases and dresses. That's normal. Designer Jeremy Scott's prints featuring images of pills and bottles inspired by prescription² drugs are not. We called up our friend Jacki Lyden to give us some background. She reports for NPR on fashion from time to time and writes about fashion as culture for The Seams.

JACKI LYDEN, BYLINE³: Jeremy Scott is known for having a sense of humor and being the people's designer. I mean, Katy Perry's a huge fan. Madonna's a huge fan. He dresses celebrities⁴. And I think what he's done here - something he's actually done before, using this pill theme - he's obviously sending it up. Just say Moschino, like just say no, you know. His little Cache purses look like pill bottles or prescription bottles.

The clothing - sort of black, little knit sweaters and jackets and tiny shorts and backpacks - have capsules on them. And they're in his traditional really bright, pop art colors. But I think, you know, what's missing here is context. How this looks on a runway isn't the same way that consumers are going to necessarily see it. He's not dressing⁵ Katy Perry here. This is about fashion as context. So who outside the celebrity⁶ realm is going to wear the clothing?

SINGH: The fashion line is being criticized by doctors, parents and people in recovery.

RANDY ANDERSON: On October 1 - it was a Saturday almost two weeks ago - I woke up, I grabbed my coffee, opened my laptop and I saw this giant prescription pill bottle-looking purse type thing online.

SINGH: Randy Anderson is a drug and alcohol counselor⁷ at Minneapolis's Eden House Recovery Services. He's also in long-term recovery for addiction⁸ himself.

ANDERSON: In January, I'll have 12 years.

SINGH: The stats about opioids have Anderson most concerned. According to the CDC, opioids killed more than 28,000 people in 2014, and at least half of all opioid overdose deaths involved a prescription opioid.

ANDERSON: I'm like - our country right now is, according to the CDC, the worst epidemic⁹ from drug overdoses we've ever seen and someone wants to make light of prescription medication.

SINGH: So Randy Anderson started a petition asking people to boycott¹⁰ Moschino and retailers¹¹ that stock the capsule collection, like Saks Fifth Avenue and Nordstrom.

ANDERSON: The next day, 24 hours later, I had 500 signatures. Forty-eight hours later, I had a thousand signatures.

SINGH: The signatures kept coming, reaching over 2,500.

ANDERSON: People were affected¹². And most of the comments - I read every comment that was ever posted on the petition page - and people were outraged¹³. People have lost loved ones, children, brothers, sisters, mothers, uncles, aunts to this disease, to these overdose deaths. And this was like a slap in the face to them.

SINGH: Randy Anderson also sent direct emails to the retailers themselves.

ANDERSON: At 4 o'clock on Thursday the 6, I received an email from Nordstrom basically saying, Mr. Anderson, we have decided¹⁴ to remove the entire line from all of our store locations and online, and we hope this resolves the matter for you.

SINGH: Randy Anderson is still waiting to hear from Saks Fifth Avenue and still pushing for people to boycott the collection. Some people have criticized him for taking the fashion line too seriously, asking if it really matters.

ANDERSON: And you know what? It doesn't to them, maybe, but to me it does. And I'm - I look at it from an aspect - if I can prevent one person from experimenting or trying a prescription drug and then further becoming addicted¹⁵ and then possibly further going to treatment or even overdose and dying, I've done my part. So if by taking this line from one store prevents one person from ever having that happen, I feel like I've made a difference.

SINGH: In a press statement, Moschino says, quote, "there was never any intent to promote prescription drug abuse." The company goes on to say, "we are disheartened to hear that there has been a misunderstanding of the underlying¹⁶ theme of the collection."

1 browser   

n.浏览者

参考例句：

• View edits in a web browser.在浏览器中看编辑的效果。
• I think my browser has a list of shareware links.我想在浏览器中会有一系列的共享软件链接。

2 prescription   

n.处方，开药；指示，规定

参考例句：

• The physician made a prescription against sea- sickness for him.医生给他开了个治晕船的药方。
• The drug is available on prescription only.这种药只能凭处方购买。

3 byline   

n.署名；v.署名

参考例句：

• His byline was absent as well.他的署名也不见了。
• We wish to thank the author of this article which carries no byline.我们要感谢这篇文章的那位没有署名的作者。

4 celebrities   

n.（尤指娱乐界的）名人( celebrity的名词复数 )；名流；名声；名誉

参考例句：

• He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
• a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目

5 dressing   

n.(食物)调料；包扎伤口的用品，敷料

参考例句：

• Don't spend such a lot of time in dressing yourself.别花那么多时间来打扮自己。
• The children enjoy dressing up in mother's old clothes.孩子们喜欢穿上妈妈旧时的衣服玩。

6 celebrity   

n.名人，名流；著名，名声，名望

参考例句：

• Tom found himself something of a celebrity. 汤姆意识到自己已小有名气了。
• He haunted famous men, hoping to get celebrity for himself. 他常和名人在一起, 希望借此使自己获得名气。

7 counselor   

n.顾问，法律顾问

参考例句：

• The counselor gave us some disinterested advice.顾问给了我们一些无私的忠告。
• Chinese commercial counselor's office in foreign countries.中国驻国外商务参赞处。

8 addiction   

n.上瘾入迷，嗜好

参考例句：

• He stole money from his parents to feed his addiction.他从父母那儿偷钱以满足自己的嗜好。
• Areas of drug dealing are hellholes of addiction,poverty and murder.贩卖毒品的地区往往是吸毒上瘾、贫困和发生谋杀的地方。

9 epidemic   

n.流行病；盛行；adj.流行性的，流传极广的

参考例句：

• That kind of epidemic disease has long been stamped out.那种传染病早已绝迹。
• The authorities tried to localise the epidemic.当局试图把流行病限制在局部范围。

10 boycott   

n./v.(联合)抵制，拒绝参与

参考例句：

• We put the production under a boycott.我们联合抵制该商品。
• The boycott lasts a year until the Victoria board permitsreturn.这个抗争持续了一年直到维多利亚教育局妥协为止。

11 retailers   

零售商，零售店( retailer的名词复数 )

参考例句：

• High street retailers reported a marked increase in sales before Christmas. 商业街的零售商报告说圣诞节前销售量显著提高。
• Retailers have a statutory duty to provide goods suitable for their purpose. 零售商有为他们提供符合要求的货品的法定义务。

12 affected   

adj.不自然的，假装的

参考例句：

• She showed an affected interest in our subject.她假装对我们的课题感到兴趣。
• His manners are affected.他的态度不自然。

13 outraged   

a.震惊的，义愤填膺的

参考例句：

• Members of Parliament were outraged by the news of the assassination. 议会议员们被这暗杀的消息激怒了。
• He was outraged by their behavior. 他们的行为使他感到愤慨。

14 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

15 addicted   

adj.沉溺于....的，对...上瘾的

参考例句：

• He was addicted to heroin at the age of 17.他17岁的时候对海洛因上了瘾。
• She's become addicted to love stories.她迷上了爱情小说。

16 underlying   

adj.在下面的，含蓄的，潜在的

参考例句：

• The underlying theme of the novel is very serious.小说隐含的主题是十分严肃的。
• This word has its underlying meaning.这个单词有它潜在的含义。