趣味青春英语电台 第195期:Pay your dues

 　　Idiom:

　　Pay your dues ( work hard to achieve your goal )

　　Hit the book:

　　Bull eye zone

　　Leading brand

　　Effective spot

　　Markup¹

　　Bound to

　　Lollipop²

　　"Bull's-Eye Zone" (Second and Third Shelves from the Top)

　　What's there: Best sellers and other leading brands.

　　Why: "Brands that sell best are always in what's called the 'bull's-eye zone,' front and center, right in your sight line. It is the best placement, and the manufacturers have to pay for it," says Childress. Tesler adds: "There's no advantage for the supermarket to show you the lowest-priced item in the most effective spot. So here you tend to see higher-priced items or items with the highest markup." Secondary brands hoping to benefit from being shelved next to the leaders also pay for placement in the bull's-eye.

1 markup   

n.加价，涨价，利润

参考例句：

• This mean that international delivery will line markup from today.这意味着国际快递将从今天起全线涨价。
• Our products are expensive,and distributors and retailers always want a large markup.我们的产品很贵，经销商和零售商总是要求高额利差。

2 lollipop   

n.棒棒糖

参考例句：

• The child put out his tongue and licked his lollipop.那孩子伸出舌头舔着棒棒糖。
• I ate popcorn,banana and lollipop.我吃了爆米花、香蕉和棒棒糖。