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Sometimes things are very stable, and then they change a lot. Reed Hastings, the CEO of Netflix, he was talking May 5th at the republic 15 digital culture conference in Berlin. Although his comment is a near somewhere of xxxxx xxxx, his topic was not biological revolution, but the revolution of how we watch TV.

 

“And we will come to see that linear TV declines every year for the next 20 years, and that Internet TV rises every year. The advantages with Internet TV are you can watch it when you want. You can watch it on any screen, you can watch it with any combination of subtitles¹ and dubbing² that you want. 

 

And so year by year, linear TV will shrink even with sports. So in the next World Cup, many of you will have 4 K televisions, and you will want to watch the World Cup in 4K,  but Broadcast , and linear, and cable will not be able to provide you a 4K signal , but instead it will come over the Internet.

 

Of course shows over the Internet you will have many choices between ad-support models like YouTube, and commercial-free models  like Netflix, and the television screen will look like a large IPad , take an IPad, and stretch it out , 2 meters wide, it will be like that where there’s all different applications, all different options , all competing for your time and attention and improving . The Internet will get so much faster , fiber³ to every household that has electricity.

 

All of this will happen over the next 10 years , propelling and driving Internet video  and you will have more and more options  on your smart TV or on your phone as all video moves to the Internet.  And what we are excited about is as we produce for the Internet, how could we do this non-conventional ways, certainly  we can make TV shows like everybody else, but on the Internet we are be able to make TV shows that can’t be done on linear, we are be able to play with forbats , with Internet activity, with xxx of episode with plot twist  to do amazing things in entertainment engagement that’s never been done before.

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