老板和市场部经理讨论广告宣传活动

    一、英文：
    In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing¹ manager, Carla Hutchison, about the advertising² campaign for the company’s new ice-cream sandwich.
    Tanya: Good morning, Carla. How are you today?
    Carla: I’m doing fine. How about you?
    Tanya: Great, thanks. So, what’s the status of our advertising campaign?
    Carla: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided³ to use a variety of media for full coverage⁴. First, we’ll have 30-second spots on television once a day for 3 weeks.At the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we’ll have some outdoor ads using billboards⁵ near main entrances to big cities.
    Tanya: What style will the ads use?
    Carla: We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There’ll be some reason why thrown in to hype our choice of flavors and show everyone they’re not stuck with just vanilla⁶.
    Tanya: Sounds like an ideal approach. Will we have a new slogan?
    Carla: Definitely. The advertising agency’s working onthat right now. They’ll have some proposals ready by the end of the week.
    Tanya: Sounds like we’ll have a winner on our hands!
    二、中文篇：
    在这个对话中，Tanya Nichols是一家冰淇淋生产公司的老板，她正在和她的市场部经理Carla Hutchison就公司新的冰淇淋三明治的广告宣传活动谈话。
    Tanya: 早上好，Carla。你今天过得怎么样？
    Carla: 我很好，你呢？
    Tanya: 很好，谢谢。我们公司的广告宣传作得怎么样了？
    Carla: 正如我以前所提到的，我们下个月开始的宣传活动，是全国范围内的。我们已经决定利用各种媒体做全面宣传。首先，我们在电视上做持续三个礼拜的广告，每天一次，时间为30秒钟传。同时，我们还会在被选中的人口较多的城市的电台广播中宣传，每天三次，每次时间为15秒。最后，我们还会有一些户外宣传活动，在大城市的主要入口处，树立广告牌。
    Tanya: 那么采取什么样的风格呢？
    Carla: 我们将把焦点放在日常生活方面，告诉你只要吃一个冰淇淋三明治，就能消除夏日炎热。我们还会通过对多样性口味选择的宣传，告诉大家推荐我们公司产品的原因，香草并不是惟一的口味。
    Tanya: 似乎是个完美的方案。我们会有新的口号吗？
    Carla: 当然，广告代理商正在设计呢。这个周末会出台一些新的策划。
    Tanya: 听起来我们将会成为一个大赢家！

1 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

2 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

3 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

4 coverage   

n.报导，保险范围，保险额，范围，覆盖

参考例句：

• There's little coverage of foreign news in the newspaper.报纸上几乎没有国外新闻报道。
• This is an insurance policy with extensive coverage.这是一项承保范围广泛的保险。

5 billboards   

n.广告牌( billboard的名词复数 )

参考例句：

• Large billboards have disfigured the scenery. 大型告示板已破坏了景色。 来自辞典例句
• Then, put the logo in magazines and on billboards without telling anyone what it means. 接着我们把这个商标刊在杂志和广告看板上，却不跟任何人透漏它的涵意。 来自常春藤生活英语杂志-2006年4月号

6 vanilla   

n.香子兰，香草

参考例句：

• He used to love milk flavoured with vanilla.他过去常爱喝带香草味的牛奶。
• I added a dollop of vanilla ice-cream to the pie.我在馅饼里加了一块香草冰激凌。