Google与Yahoo激战正酣

Thank you. Chances are if you've surfed the web you've used the search engines Google and Yahoo. But, here is something you might not know. Behind every search is a fierce battle for advertising¹ dollars and so far, Google is winning the war. More now from CNBC's Carl Quintanilla:

It's become a research ritual, find something, anything you are interested in and google it. Enough of the habit for millions of web users that other Internet icons² are now getting hurt. This week, Yahoo, one of the web's original poster children, said competition from Google is affecting its ability to make money. And experts like David Vise, co-author of a new book on Google, say the company is the biggest breakthrough in media since the printing press.

It's very rare, that ur, we have a, something happen in our lifetime and we know at that very moment that it s history. You go anywhere in the world today and people are googling.

Google and Yahoo make money from those ads you see every time you do a search. The industry s estimated to hit 12 billion dollars by the year 2010. But so far no other sites can catch Google or its high-flying stock, which approached 500 dollars a share recently, making celebrities³ out of the two Stanford University dropouts, who founded Google just eight years ago.

We are on a quest to build a better search engine.

But some say the enthusiasm is overdone⁴ that Google is not invincible⁵, noting its stock fell this week when other tech/companies posted bad news.

It's gonna be interesting to see whether Google will blow the doors off. They were, its estimate , like it did last quarter, or whether it too is going to disappoint investors⁶ like its competitors did.

Both Google and Yahoo are now branching into other areas like cell phones, letting users conduct searches even access E-mail and photos.

Which means the battle of the Internet titans is far from over, and being fought with every click you make.

For Today, Carl Quintanilla, NBC News, New York.

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 icons   

n.偶像( icon的名词复数 )；（计算机屏幕上表示命令、程序的）符号，图像

参考例句：

• Distinguish important text items in lists with graphic icons. 用图标来区分重要的文本项。 来自About Face 3交互设计精髓
• Daemonic icons should only be employed persistently if they provide continuous, useful status information. 只有会连续地提供有用状态信息的情况下，后台应用程序才应该一直使用图标。 来自About Face 3交互设计精髓

3 celebrities   

n.（尤指娱乐界的）名人( celebrity的名词复数 )；名流；名声；名誉

参考例句：

• He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
• a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目

4 overdone   

v.做得过分( overdo的过去分词 )；太夸张；把…煮得太久；（工作等）过度

参考例句：

• The lust of men must not be overdone. 人们的欲望不该过分。 来自《现代汉英综合大词典》
• The joke is overdone. 玩笑开得过火。 来自《现代英汉综合大词典》

5 invincible   

adj.不可征服的，难以制服的

参考例句：

• This football team was once reputed to be invincible.这支足球队曾被誉为无敌的劲旅。
• The workers are invincible as long as they hold together.只要工人团结一致，他们就是不可战胜的。

6 investors   

n.投资者，出资者( investor的名词复数 )

参考例句：

• a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
• a cash bonanza for investors 投资者的赚钱机会