IT巨头Intel公司的最新举动

Barrett knows Intel inside and out. He spent the past 32 years steadily¹ rising through the ranks of the microprocessor² maker³. Starting off as a technology development manager before becoming Intel's chairman of the board last year.

Craig Barrett: I think it takes a lot of luck, first of all, to, to have the opportunity, and I feel very fortunate to have the opportunity in Intel. But, I think it's necessary that you. . . in the high-tech⁴ industry you love the technology.

Such is a product called VIIV. It's designed to simplify the process of sharing digital entertainment around the home. Barrett hopes innovations like this will give Intel the muscle to beat its 2005 revenue of 38 billion dollars by upwards⁵ of 6 to 9 percent in 2006.

Craig Barrett: But I think it also helps to work at a company that has a very strong culture, in taking the risks to bring new technology to the marketplace.

Steve Jobs: We announced that we were going to shift to using Intel processors.

An assist from Apple Computer shouldn't hurt either.

Craig Barrett: We've been trying to get the Apple design for 20 years and we've gone through about four Intel CEOs knocking on Apple's door to get that design and then finally, Paul Otellini our current CEO was able to meet a. . meeting of the minds with Steve Jobs.

The result - roughly an additional 4% market share for Intel. And perhaps more importantly an alliance with one of the world's leading consumer electronics companies.

Craig Barrett: Apple is very interesting. They are a great industrial design company, and you look at the iPod, and look at the iMacs. It's superb. (ur) And we are very happy.

Such moves are designed to help Intel update its image. It wants to be known as a company which does more than supply products to PCs. Its new motto, Intel, Leap ahead. The old one Intel Inside was a hit, but it was getting stale.

Craig Barrett: We've tried to update the logo and leap ahead is really a representation of the exciting technology we try to bring into the marketplace.

In addition to bringing cutting-edge consumer products to market, Intel continues to try to bring a sense of corporate⁶ responsibility to the world.

Craig Barrett: During the last five years we've trained 3 million teachers, and we announce that we are going to expand that and train an additional ten million teachers over the next five years in the emerging economies. And in addition, throw in 100, 000 computers to help that effort.

In 2006 Intel will also donate some 100 million dollars to educational activities. It sounds like a lot of money but it's a small percentage of the company's revenue. Barrett admits the act is part charity and part good business.

Craig Barrett: Indirectly⁷ it gives us some benefits I suspect, you know, that young children who understand the technology are potential users of our products long-term.

But whether it's for business or charity, Barrett clearly understands the importance of grooming⁸ the next generation.

Craig Barrett: If we are going to have peace and happy relations between countries, we need to give young people in every country an opportunity for professional development, for growth opportunity in their adult life.

1 steadily   

adv.稳定地；不变地；持续地

参考例句：

• The scope of man's use of natural resources will steadily grow.人类利用自然资源的广度将日益扩大。
• Our educational reform was steadily led onto the correct path.我们的教学改革慢慢上轨道了。

2 microprocessor   

n.微信息处理机

参考例句：

• I've got a typerwriter with a microprocessor.我有一台装有微处理机的打字机。
• I decided to write a program for a microprocessor.我决定为微处理机编制一套程序。

3 maker   

n.制造者，制造商

参考例句：

• He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。
• A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。

4 high-tech   

adj.高科技的

参考例句：

• The economy is in the upswing which makes high-tech services in more demand too.经济在蓬勃发展，这就使对高科技服务的需求量也在加大。
• The quest of a cure for disease with high-tech has never ceased. 人们希望运用高科技治疗疾病的追求从未停止过。

5 upwards   

adv.向上，在更高处...以上

参考例句：

• The trend of prices is still upwards.物价的趋向是仍在上涨。
• The smoke rose straight upwards.烟一直向上升。

6 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

7 indirectly   

adv.间接地，不直接了当地

参考例句：

• I heard the news indirectly.这消息我是间接听来的。
• They were approached indirectly through an intermediary.通过一位中间人，他们进行了间接接触。

8 grooming   

n. 修饰, 美容，（动物）梳理毛发

参考例句：

• You should always pay attention to personal grooming. 你应随时注意个人仪容。
• We watched two apes grooming each other. 我们看两只猩猩在互相理毛。