万花筒 Kaleidoscope2007-10-18&10-19, 可乐推销员大打出手

Script: (Thanks to all participants)

Coke or Pepsi, well, it's a matter of taste, but police say it is also a rivalry¹ that turned violent outside a Wal-mart in Indiana. They tell us drivers from Coke and Pepsi were there delivering their products when a verbal argument escalated² and more. Each claims the other tried to run him over with pallets full of pop.

As the victim left the store, then the suspect came over and got into a physical confrontation³ with him and struck him a few times.

Police suspect the coke guy of pushing and the Pepsi guy of blowing his top, throwing at least two pops over pop.

He hit him in his face and gave him a black eye and apparently⁴ broke his nose.

The throw down may be a first, but both companies regularly spend millions of dollars a year duking it out with competing advertising⁵ campaigns.

Coke. Why? Just taste better.

I'm gonna have to say Pepsi.

The owner of cook’s market in Greensburg says most of the folks there like Pepsi better with nearly 75% of the market share, but nationally coke is No. 1, which makes the competition over shelf space fierce.

Most places you'll have to pay premium⁶ prices for each linear foot of shelf space, especially in, when you get in the frozen food, the beverages⁷ and the cigarette companies.

Coke would only say their guy is doing ok after the fight. Pepsi says their man has been canned.

1 rivalry   

n.竞争，竞赛，对抗

参考例句：

• The quarrel originated in rivalry between the two families.这次争吵是两家不和引起的。
• He had a lot of rivalry with his brothers and sisters.他和兄弟姐妹间经常较劲。

2 escalated   

v.（使）逐步升级( escalate的过去式和过去分词 )；（使）逐步扩大；（使）更高；（使）更大

参考例句：

• The fighting escalated into a full-scale war. 这场交战逐步扩大为全面战争。
• The demonstration escalated into a pitched battle with the police. 示威逐步升级，演变成了一场同警察的混战。

3 confrontation   

n.对抗，对峙，冲突

参考例句：

• We can't risk another confrontation with the union.我们不能冒再次同工会对抗的危险。
• After years of confrontation,they finally have achieved a modus vivendi.在对抗很长时间后，他们最后达成安宁生存的非正式协议。

4 apparently   

adv.显然地；表面上，似乎

参考例句：

• An apparently blind alley leads suddenly into an open space.山穷水尽，豁然开朗。
• He was apparently much surprised at the news.他对那个消息显然感到十分惊异。

5 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

6 premium   

n.加付款；赠品；adj.高级的；售价高的

参考例句：

• You have to pay a premium for express delivery.寄快递你得付额外费用。
• Fresh water was at a premium after the reservoir was contaminated.在水库被污染之后，清水便因稀而贵了。

7 beverages   

n.饮料( beverage的名词复数 )

参考例句：

• laws governing the sale of alcoholic beverages 控制酒类销售的法规
• regulations governing the sale of alcoholic beverages 含酒精饮料的销售管理条例