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(单词翻译:双击或拖选)
For some time now, there has been a growing market in Britain for organic food. But with the credit crunch1 forcing thrifty2 shoppers to cut back and with food prices generally rocketing, could our love for organics be starting to wilt3?
During her pregnancy4 with Amelia, Pen Turnbull made sure every item of food she bought was organic. But recently, like other shoppers we spoke5 to, that’s changed.
“Especially with sort of store cupped-type foods, so cereals and honey and things like that. I’m no longer buying organic and trying to keep the fruit and vegetables mainly organic.”
“And anecdotally for your all friends, people you know, other moms, is it a similar scenario6?”
“Yeah, definitely in the playgroups and NCT meetings that everybody’s starting to notice the difference.”
Figures compiled for Sky News show the organics market has grown steadily7 over the last decade. This year, April is the first month to show a downturn on the year before. But what will be really telling is what happens to organic sales in the months to come.
The fact is organic food is generally more expensive. Take chicken for example. We worked out the average price of two chicken breasts weighing 500 grams from the Big Four supermarkets. The organic option would cost you 8.45 pounds, the next best thing; the premium8 version would set you back 6.22 pounds. While the value chicken, one of the meal stuff, would cost 3.68 pounds. So have the super markets noticed any difference of the tilts9?
“I think the interesting thing to watch over the next year is the rate of that growth compared to previous years, where we are seeing price becoming a much bigger factor than it's been in previous years.”
Advocates of the organic movement say retailers10 have yet to report any falloff in sales. And despite the critics, they believe organic farming can still feed the world.
“The main thing that's driving up the price of food in the long run is the price of oil, because most food is produced from oil-based fertilizer. Organic food's produced from the sun’s energy. So actually, organic food is less prone11 to these price rises than non-organic food.”
But with food inflation forecast to rise even higher, the proof in the organic pudding will be what happens at the check-outs over the next few months.
Catherine Jacob, Sky News.
1 crunch | |
n.关键时刻;艰难局面;v.发出碎裂声 | |
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2 thrifty | |
adj.节俭的;兴旺的;健壮的 | |
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3 wilt | |
v.(使)植物凋谢或枯萎;(指人)疲倦,衰弱 | |
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4 pregnancy | |
n.怀孕,怀孕期 | |
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5 spoke | |
n.(车轮的)辐条;轮辐;破坏某人的计划;阻挠某人的行动 v.讲,谈(speak的过去式);说;演说;从某种观点来说 | |
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6 scenario | |
n.剧本,脚本;概要 | |
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7 steadily | |
adv.稳定地;不变地;持续地 | |
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8 premium | |
n.加付款;赠品;adj.高级的;售价高的 | |
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9 tilts | |
(意欲赢得某物或战胜某人的)企图,尝试( tilt的名词复数 ) | |
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10 retailers | |
零售商,零售店( retailer的名词复数 ) | |
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11 prone | |
adj.(to)易于…的,很可能…的;俯卧的 | |
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