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万花筒 2012-08-26&08-29 防晒产品的超高SPF竟是营销骗局?

时间:2013-09-10 07:28来源:互联网 提供网友:gmeng   字体: [ ]
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 Back at 7:41 this morning on Rossin Reports a day at the beach. And the sunscreen that was supposed to protect you. But what’s the truth behind those super-high SPF numbers? Today National Investigators1 Correspondent Jeff Rossen is here with more. Jeff, good morning.

Hey, Will, good morning. You just told me you’re going to the beach this weekend and a lot of shower, that means you will be going to the store, like a lot of us, shopping for sunscreen. And it’s confusing, SPF 70,80,100, I saw SPF 110 the other day. And the higher you go in many cases, the more money they charge you. But some doctors say the sunscreen companies are misleading you and they know what.
It’s another hot one at the beach, the sun bathers are out, so are the kids. And everywhere you turn, someone slathering(涂抹) on the sunscreen. 
“We believe that the higher the number the more protection we’ll get.”
“We want to the buy the very best for your kids.”
“The highest number.”
“The highest number, the sweatproof, the waterproof2.”
But hang on, some doctors call those ultra-high SPF numbers are misleading marketing3 ploy4. Buy SPF 100 instead of SPF 50, you may think you’re getting double the protection, but you’re actually only getting 1% more, which doctors say doesn’t make a real difference. And the FDA agrees there is no evidence anything over SPF 50 protects you any better. But yet the SPF 70s, 80s, 100, even 110 often cost you more at the store.
“I tell my patients SPF over 50 is useless, save your money and stick with a 30-50+.”
Yet, the sunscreen companies continue making it and selling it. “It provides the highest diverge5 SPF.” Some of the products even market for kids.
“ Isn’t that deceptive6?”
“ I think it’s the consumer you make the choice based on what you feel, you need.”
We went straight to the industry group representing the sunscreen companies.
“ Have you see evidence that anything over SPF 50+ gives you better protection?”
“Because we are not part of that dialogue, that’s not in the area that I have gone into, because there’s..”
“You are in the industry, you’re saying you’re representing the industry.”
“That’s true.”
“Have you seen any science that shows that anything over SPF 50+ better protects you?”
“That scientific door I have not open, because there is a debate going on.”
Some companies like Neutrogena and Banana Boat say the higher SPF do work better and can offer better protection. Setting a limit on the label, they say would only hurt consumers. But the FDA isn’t convinced, now proposing new rules that would ban the skyhigh SPFs on labels. The limit would be SPF 50+. That’s it. And the FDA isn’t done yet, those big promises of waterproof and ultra sweatproof, while experts say they are misleading too, making you think you don’t have to reapply.
Waterproof and sweatproof are not true. If you go in the water and you swim in the ocean or pool and you come out, you’ve lost that sunscreen.
And that will burn you.
Confusing labels, pricier SPFs, what’s a beach lover to do?
“You’re gonna buy the highest number and one that says waterproof and one that says this is very best, sir. They kind of play on your motions as them all.”
By the way, not every company is coming out against that proposed SPF limits. Sunscreen giant Coppertone told us told us it will go along with whatever the FDA wants, as for those buzz words we just mentioned, waterproof and sweatproof may have been banned. The sunscreen companies have to change all their labels by the end of the year. Unfortunately, that’s a time for next summer, not this summer.
Jeff, this is really frustrating7 for those of us who spend vast portions of our summer moving up out kids. Let me ask you though the highest SPF, is there any harm in putting those on?
The harm, doctors say, is that when you put on these highest SPFs, you sort of have the spot, sense of security that you’ve covered all day, you don’t have to reapply. And the truth, the matter is you have to reapply, doctors say, every two hours, even more often if you go into the pool, or into the water.
Jeff Rossen, good information. Thanks so much, Jeff.

点击收听单词发音收听单词发音  

1 investigators e970f9140785518a87fc81641b7c89f7     
n.调查者,审查者( investigator的名词复数 )
参考例句:
  • This memo could be the smoking gun that investigators have been looking for. 这份备忘录可能是调查人员一直在寻找的证据。
  • The team consisted of six investigators and two secretaries. 这个团队由六个调查人员和两个秘书组成。 来自《简明英汉词典》
2 waterproof Ogvwp     
n.防水材料;adj.防水的;v.使...能防水
参考例句:
  • My mother bought me a waterproof watch.我妈妈给我买了一块防水手表。
  • All the electronics are housed in a waterproof box.所有电子设备都储放在一个防水盒中。
3 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
4 ploy FuQyE     
n.花招,手段
参考例句:
  • I think this is just a government ploy to deceive the public.我认为这只是政府欺骗公众的手段。
  • Christmas should be a time of excitement and wonder,not a cynical marketing ploy.圣诞节应该是兴奋和美妙的时刻,而不该是一种肆无忌惮的营销策略。
5 diverge FlTzZ     
v.分叉,分歧,离题,使...岔开,使转向
参考例句:
  • This is where our opinions diverge from each other.这就是我们意见产生分歧之处。
  • Don't diverge in your speech.发言不要离题。
6 deceptive CnMzO     
adj.骗人的,造成假象的,靠不住的
参考例句:
  • His appearance was deceptive.他的外表带有欺骗性。
  • The storyline is deceptively simple.故事情节看似简单,其实不然。
7 frustrating is9z54     
adj.产生挫折的,使人沮丧的,令人泄气的v.使不成功( frustrate的现在分词 );挫败;使受挫折;令人沮丧
参考例句:
  • It's frustrating to have to wait so long. 要等这么长时间,真令人懊恼。
  • It was a demeaning and ultimately frustrating experience. 那是一次有失颜面并且令人沮丧至极的经历。 来自《简明英汉词典》
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TAG标签:   万花筒  防晒产品  超高SPF
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