新东方商务口语[48]:媒体优劣

Bill: Because our advertising¹ campaign budget is limited, we will buy air and television time on major stations for a one month period.
因为我们的广告预算有限，我们将购买主要电台和电视台的时段，为期一个月。

Lauren: It seems that one month will not be long enough to execute the current campaign.
要完成当前的计划，一个月的时间可能不够。

Bill: Because our product is digital, we feel we can continue the campaign via the internet. It is a much cheaper media.
因为是数码产品，所以我们可以通过互联网来继续完成计划。用互联网这种媒体要便宜得多。

Lauren: Have you considered trade publications?
你考虑过行业杂志吗？

Bill: We have determined² this is too costly³ for our budget.
那样的话开销太大，超出了预算。

Lauren: I feel this may be the best way to reach our target. Perhaps we could reevaluate the initial campaign and revise the allocations of our budget.
我觉得这也许是达到目标的最佳方式。我们也许可以重新评估最初的广告计划，调整预算的分配。
 

1 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

2 determined   

adj.坚定的；有决心的

参考例句：

• I have determined on going to Tibet after graduation.我已决定毕业后去西藏。
• He determined to view the rooms behind the office.他决定查看一下办公室后面的房间。

3 costly   

adj.昂贵的，价值高的，豪华的

参考例句：

• It must be very costly to keep up a house like this.维修这么一幢房子一定很昂贵。
• This dictionary is very useful,only it is a bit costly.这本词典很有用，左不过贵了些。