【一起听英语】筹款

 有的人日常生活中会尽自己的能力去做善事，为穷人筹款.....

Jennifer: Hi and welcome to 6 Minute English from BBC Learning English. I'm

Jennifer, and with me in the studio today is Neil! Hi Neil!

Neil: Hi there Jennifer.

Jennifer: Today's story is all about people who collect money for charity.

Neil: Yes, in particular, the people who stand in the street who ask for money

as you walk past.

Jennifer: The charity sector¹ in the UK is huge, helping² millions of people across the

world every year, so it's really important for them to collect as much

money as they can.

Neil: But one method of fundraising is becoming rather unpopular with the

British public!

Jennifer: We'll talk more about that in a moment, but as usual with 6 Minute

English, I've got a topical question for you, all about charity fundraising.

Are you up for the challenge, Neil?

Neil: I sure am.

Jennifer: Many people run marathons to raise money for charity. What is the most

money raised by a single marathon runner in one go? Is it?

a) Over £200,000

b) Over £2 million

c) Over £20 million

I'll give you a clue – it was during the London Marathon last year.

Neil: Well, I really have no idea. But I can't believe £20 million so I'll go for £2

million.

Jennifer: We'll find out if you're right at the end of the programme. So today's story

is all about a phenomenon which people have come to call 'chugging'.

Neil: It's a combination of the words 'charity' and 'mugging', and it's the name

given to the charity fundraising which takes place on the high street.

Jennifer: The so-called 'chuggers' – or charity muggers – are paid to line up along

busy streets and get you to donate your money to charity. 

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Neil: It's very different to shaking a tin to ask for any spare change – these

fundraisers are very persuasive³ – that means they're good at talking you

into signing up to make a regular, rather than a one-off, donation.

Jennifer: Some people find the chuggers really irritating⁴ or annoying, though. They

think that they go too far, harassing⁵ people into parting with their

money.

Neil: In fact, a survey conducted a couple of years ago found that two thirds of

those questioned would rather cross the street than come face-to-face

with a chugger.

Jennifer: Here's what some people in London had to say about 'chugging'. What

phrase does the first interviewee use to mean 'put under pressure'?

Insert

I don't like being put on the spot so I'd rather – if I wanted to give money to charity -

have a think about it and select the charity rather than get my credit cards out on the

street.

There are so many – you'd never get anywhere if you stopped.

I do stop and listen sometimes. I do give some money sometimes.

Everyone's got to earn a living. Perhaps if they could just control it a bit better, perhaps

one in certain areas. You don't need four or five on one stretch of the road.

Neil: The phrase 'put on the spot' means to 'put under pressure' – a sales

tactic⁶, or method, that many chuggers use. Lots of people don't like it.

Jennifer: As we heard, many people would rather think about what charity they

want to support rather than be asked about it in the street. Some prefer

to donate their money privately⁷.

Neil: Many charities are worried about the negative effects this might have on

their public image.

Jennifer: Listen to this part of a report from the BBC's Leana Hosea. What word is

used to mean a charity's public image?

Insert

There was some unease amongst the public when it was discovered that the two men

behind the biggest chugging company had made hundreds of thousands of dollars from

the business. This has all led to concerns that potential donors⁸ are being chased away

by chuggers and that a charity's reputation might be spoiled by using them.

Neil: The word was 'reputation' and the UK's biggest charities were so worried

about the effects of chugging that they held a summit⁹ to decide whether

this method of fundraising should be dropped.

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Jennifer: But, even though it may be annoying to many, it seems that it is still of

huge value to the charities themselves. Here's Peter Lewis of the Institute

of Fundraising. What word is used to describe the profit the charity

makes?

Insert

Last year, over 860,000 people signed up through face-to-face and door-to-door

fundraising to support a charitable cause and that brought in over 1.3 million pounds to

support good causes. So it's an incredibly important form of fundraising and the returns

for the charity are huge. So they know that for every £1 they invest in face-to-face

fundraising, they will get back at least £2.50 to support those vital causes.

Neil: That word was 'returns'. The charities know that if they use this method,

they will raise a lot of money, even if it isn't very popular…

Jennifer: …so instead of dropping the method altogether, they are going to work on

training the fundraisers face-to-face instead.

Neil: I suppose every penny makes a difference for the charities, however they

get it!

Jennifer: Very true. Now, we started off the programme talking about a charity

marathon runner in London last year.

Neil: Yes, you asked: what was the most money ever raised by a single

marathon runner in one go?

Jennifer: The options were:

a) Over £200,000

b) Over £2 million

c) Over £20 million

Neil: And I said £2 million.

Jennifer: And you were right. The most money ever raised by a single runner was in

2011 by a man named Steve Chalke. He raised £2,330,159.38!

Neil: An amazing effort – AND he had to run 26 miles too!

Jennifer: We're almost out of time. Neil, would you remind us of some of the words

we've heard today please?

Neil: Of course. They are:

chugging

persuasive

harassing

put on the spot

public image

reputation

6 Minute English © British Broadcasting Corporation 2012

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Jennifer: That's all we have time for today, but do join us again for more 6 Minute

English from bbclearningenglish.com. Bye!

Neil: Bye!

1 sector   

n.部门，部分；防御地段，防区；扇形

参考例句：

• The export sector will aid the economic recovery. 出口产业将促进经济复苏。
• The enemy have attacked the British sector.敌人已进攻英国防区。

2 helping   

n.食物的一份&adj.帮助人的，辅助的

参考例句：

• The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
• By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。

3 persuasive   

adj.有说服力的，能说得使人相信的

参考例句：

• His arguments in favour of a new school are very persuasive.他赞成办一座新学校的理由很有说服力。
• The evidence was not really persuasive enough.证据并不是太有说服力。

4 irritating   

adj.使愤怒的；气人的；恼人的；v.使恼怒

参考例句：

• She found his preoccupation with money irritating.她对他一心只想着钱感到很厌烦。
• He has this irritating mannerism of constantly scratching his nose.他老是挠鼻子，这个习惯真让人不舒服。

5 harassing   

v.侵扰，骚扰( harass的现在分词 )；不断攻击（敌人）

参考例句：

• The court ordered him to stop harassing his ex-wife. 法庭命令他不得再骚扰前妻。 来自《简明英汉词典》
• It was too close to be merely harassing fire. 打得这么近，不能完全是扰乱射击。 来自辞典例句

6 tactic   

n.战略，策略；adj.战术的，有策略的

参考例句：

• Reducing prices is a common sales tactic.降价是常用的销售策略。
• She had often used the tactic of threatening to resign.她惯用以辞职相威胁的手法。

7 privately   

adv.以私人的身份，悄悄地，私下地

参考例句：

• Some ministers admit privately that unemployment could continue to rise.一些部长私下承认失业率可能继续升高。
• The man privately admits that his motive is profits.那人私下承认他的动机是为了牟利。

8 donors   

n.捐赠者( donor的名词复数 )；献血者；捐血者；器官捐献者

参考例句：

• Please email us to be removed from our active list of blood donors. 假如你想把自己的名字从献血联系人名单中删去，请给我们发电子邮件。
• About half this amount comes from individual donors and bequests. 这笔钱大约有一半来自个人捐赠及遗赠。 来自《简明英汉词典》

9 summit   

n.最高点，峰顶；最高级会议；极点

参考例句：

• They climbed up the mountain and reached the summit.他们爬山，最终达到了山顶。
• The summit of the mountain is lost in the cloud and mist.山顶隐没在云雾之中。