豆知识 2010-05-23&05-29 Google三大核心业务之二：广

 Hi, I'm Nundu Janakiram, a product manager at Google. In this video series, we're talking about key aspects of Google business and how they affect you - our users. Today, I'd like to talk about ads. 

 

 

You know those text ads you sometimes see in your search results page. How did they get there and what's their value to you? Well, people do web searches for three basic reasons: entertainment, for instance, what's this morning's Hollywood gossip¹? Enlightenment, what did 19th-century critics really think about Hamlet? And most frequently, information, who can I call to deliver flowers to my mother right now in Mesa, Arizona?

 

 

When you do a web search, you see ads on your results page only when we believe they further one of those three aims. If we can't find ads that will truly complement² your regular search results, we won't show you any ads period. But often ads really do offer meaningful information. Suppose, for instance, I do my search on flower shop Mesa, Arizona.

 

 

Here's my results page. Google search results are always ranked completely impartially³ by computer algorithm. Nobody can pay Google to improve their position on our results page. But advertisers can bid to have their ads placed up here and over here.

 

 

Take Sarah for example. Sarah owns a boutique flower shop in Mesa, Arizona. At any given moment, she wants her ads to reach the handful of people who are most interested in, well, flower shops in Mesa, Arizona. People, like me. The moment I do my search is what we call a moment of relevance⁴. When Sarah's ad appears on my search results page, it might very well be exactly the information I'm looking for. And if I click on it, I'll go straight to her website, and she'll pay Google for that click, based on how much she bid to appear on that spot.

 

 

The more that users like me vote for Sarah's ad with our clicks, the more likely Google is to give it a prominent placement in future moments of relevance. At every step of the way, our system is designed to reward advertisers for creating ads that people actually find useful, like if I need to find a last-minute gift for my mom's birthday.

 

 

Thanks for watching this video. I hope it gave you a better understanding about how Google advertising⁵ works.

1 gossip   

n.流言蜚语，爱说长道短的人；vi.传播流言

参考例句：

• She broadcast the gossip all over the town.她将这个流言传遍全镇。
• They spread a lot of tacky gossip about his love life.关于他的爱情生活，他们散播了许多不堪的闲言闲语。

2 complement   

n.补足物，船上的定员；补语；vt.补充，补足

参考例句：

• The two suggestions complement each other.这两条建议相互补充。
• They oppose each other also complement each other.它们相辅相成。

3 impartially   

adv.公平地，无私地

参考例句：

• Employers must consider all candidates impartially and without bias. 雇主必须公平而毫无成见地考虑所有求职者。
• We hope that they're going to administer justice impartially. 我们希望他们能主持正义，不偏不倚。

4 relevance   

n.中肯，适当，关联，相关性

参考例句：

• Politicians' private lives have no relevance to their public roles.政治家的私生活与他们的公众角色不相关。
• Her ideas have lost all relevance to the modern world.她的想法与现代社会完全脱节。

5 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。