《英语流行话题阅读:语境识词4500》100 The Wal-Mart You Don't Know

　　Unit 100
The Wal-Mart You Don't Know
Wal-Mart is not just the world's largest retailer¹. It's world's largest company -- bigger than ExxonMobil, General Motors, and General Electric. The scale is hard to absorb. Wal-Mart sells in three months what number-two retailer Home Depot² sells in a year.
Wal-Mart wields³ its power for just one purpose: to bring the lowest possible prices to its customers. At Wal-Mart, that goal is never reached. The retailer has a clear policy for suppliers: On basic products that don't change, the price Wal-Mart will pay, and will charge shoppers, must drop year after year. But what almost no one outside the world of Wal-Mart and none of its 21,000 suppliers know is the high cost of those low prices. Wal-Mart has the power to squeeze profit-killing concessions⁴ from vendors⁵. To survive in the face of its pricing demands, makers⁶ of everything from bras to bicycles to blue jeans have had to lay off employees and close US plants in favor of outsourcing products from overseas.
Indeed, the real story of Wal-Mart, the story that never gets told, is the story of the pressure the biggest retailer relentlessly⁸ applies to its suppliers in the name of bringing us "every day low prices". It's the story of what that pressure does to the companies Wal-Mart does business with, to US manufacturing, and to the economy as a whole.
The giant retailer's low prices often come with a high cost. Wal-Mart's relentless⁷ pressure can crush the companies it does business with and force them to send jobs overseas. Are we shopping our way straight to the unemployment line? Of course, US companies have been moving jobs offshore⁹ for decades, long before Wal-Mart was a retailing¹⁰ power. But there is no question that the chain is helping¹¹ accelerate the loss of American jobs to low-wage countries such as China. One way to think of Wal-Mart is as a vast pipeline¹² that gives non-US companies direct access to the American market.
People ask, "How can it be bad for things to come into the US cheaply? How can it be bad to have a bargain at Wal-Mart?" Sure, it's held inflation down, and it's great to have bargains. But you can't buy anything if you're not employed. We are shopping ourselves out of jobs.
There is no question that Wal-Mart's relentless drive to squeeze out costs has benefited consumers. The giant retailer is at least partly responsible for the low rate of US inflation, and a study concluded that about 12% of the economy's productivity gains in the second half of the 1990s could be traced to Wal-Mart alone.
By now, it is accepted wisdom that Wal-Mart makes the companies it does business with more efficient and focused, leaner and faster. Wal-Mart itself is known for continuous improvement in its ability to handle, move, and track merchandise. It expects the same of its suppliers. But the ability to operate at peak efficiency only gets you in the door at Wal-Mart. Then the real demands start. Wal-Mart is legendary¹³ for forcing its suppliers to redesign everything from their packaging to their computer systems. It is also legendary for quite straightforwardly¹⁴ telling them what it will pay for their goods.

1 retailer   

n.零售商(人)

参考例句：

• What are the retailer requirements?零售商会有哪些要求呢？
• The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。

2 depot   

n.仓库，储藏处；公共汽车站；火车站

参考例句：

• The depot is only a few blocks from here.公共汽车站离这儿只有几个街区。
• They leased the building as a depot.他们租用这栋大楼作仓库。

3 wields   

手持着使用（武器、工具等）( wield的第三人称单数 )； 具有； 运用（权力）； 施加（影响）

参考例句：

• She wields enormous power within the party. 她操纵着党内大权。
• He remains chairman, but wields little power at the company. 他还是主席，但在公司没有什么实权了。

4 concessions   

n.（尤指由政府或雇主给予的）特许权( concession的名词复数 )；承认；减价；（在某地的）特许经营权

参考例句：

• The firm will be forced to make concessions if it wants to avoid a strike. 要想避免罢工，公司将不得不作出一些让步。
• The concessions did little to placate the students. 让步根本未能平息学生的愤怒。

5 vendors   

n.摊贩( vendor的名词复数 )；小贩；（房屋等的）卖主；卖方

参考例句：

• The vendors were gazundered at the last minute. 卖主在最后一刻被要求降低房价。
• At the same time, interface standards also benefIt'software vendors. 同时，界面标准也有利于软件开发商。 来自About Face 3交互设计精髓

6 makers   

n.制造者，制造商（maker的复数形式）

参考例句：

• The makers of the product assured us that there had been no sacrifice of quality. 这一产品的制造商向我们保证说他们没有牺牲质量。
• The makers are about to launch out a new product. 制造商们马上要生产一种新产品。 来自《简明英汉词典》

7 relentless   

adj.残酷的，不留情的，无怜悯心的

参考例句：

• The traffic noise is relentless.交通车辆的噪音一刻也不停止。
• Their training has to be relentless.他们的训练必须是无情的。

8 relentlessly   

adv.不屈不挠地；残酷地；不间断

参考例句：

• The African sun beat relentlessly down on his aching head. 非洲的太阳无情地照射在他那发痛的头上。
• He pursued her relentlessly, refusing to take 'no' for an answer. 他锲而不舍地追求她，拒不接受“不”的回答。

9 offshore   

adj.海面的，吹向海面的；adv.向海面

参考例句：

• A big program of oil exploration has begun offshore.一个大规模的石油勘探计划正在近海展开。
• A gentle current carried them slowly offshore.和缓的潮流慢慢地把他们带离了海岸。

10 retailing   

n.零售业v.零售(retail的现在分词)

参考例句：

• career opportunities in retailing 零售业的职业机会
• He is fond of retailing the news. 他喜欢传播消息。 来自《简明英汉词典》

11 helping   

n.食物的一份&adj.帮助人的，辅助的

参考例句：

• The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
• By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。

12 pipeline   

n.管道，管线

参考例句：

• The pipeline supplies Jordan with 15 per cent of its crude oil.该管道供给约旦15%的原油。
• A single pipeline serves all the houses with water.一条单管路给所有的房子供水。

13 legendary   

adj.传奇（中）的，闻名遐迩的；n.传奇（文学）

参考例句：

• Legendary stories are passed down from parents to children.传奇故事是由父母传给孩子们的。
• Odysseus was a legendary Greek hero.奥狄修斯是传说中的希腊英雄。

14 straightforwardly   

adv.正直地

参考例句：

• He hated her straightforwardly, making no effort to conceal it. 他十分坦率地恨她，从不设法加以掩饰。 来自辞典例句
• Mardi, which followed hard on its heels, was another matter. Mardi begins straightforwardly. 紧跟着出版的《玛地》，却是另一回事。《玛地》开始时平铺直叙。 来自辞典例句