A Proposal for an Exhibition Abroad 建议在国外办商展

    Key Sentences（重点句子）
    781． I've made a  draft of that.
    我已经草拟了一份方案出来。
    782．We are planning a six-week event titled Chinese Products Festival to take place in October, 2000.
    我们计划在2000年10月开始这个为期六周的中国商品展销节。
    783．Within each store, we would endeavor to have separate shops with merchandise from China.
    在每家分店里，我们将努力使来自中国的商品有单独的空间。
    784．Our aim is to portray¹ Sincere' s as worldwide department stores, as well as a source of culture, history and art.
    我们的目的是将先施连锁店描绘成世界性的百货公司，以及文化、历史和艺术的源泉。
    785．We plan to launch this promotion² with major evening events in each of our stores.
    我们计划在各分店以及晚间的重要活动中开始个促销。
    786．During our promotion, we plan to develop 30 or 40 pages of newspaper advertising³ on the promotion.
    在促销期间，我方计划在报纸刊登30或40页的促销广告。
    787．We'll enhance the promotion with catalogs or bill inserts.
    我们也将以商品目录或传单来促进促销活动。
    788．We would plan to send a group to work on a television tape tobe shown in our stores and possibly on local television.
    我们计划派一组人员拍电视录相以便在各分店或尽可能在电视台播放。
    789．We'll develop a special poster, shopping bag and hand bag as well as a theme for the promotion.
    我们将制作一张特别的海报、购物袋和手提袋，同时也将赋予这次促销活动一个主题。
    790．We will need cooperation in developing art work for posters, merchandise bags and shopping bags.
    我们需要合作制作海报、商品袋和购物袋。
    Dialogue  A(Mr. Smith has asked Miss Gao, the secretary to draft a proposal for the exhibition in the United States. Now, he wants to know how she is getting on with it. )(A: Mr. Smith; B: Miss Gao)A: How is going with the proposal for the exhibition in the United States, Miss Gao?
    B: Well, I've made a draft of that. Shall I read it for you?  A: That's  right. Go ahead.
    B: (Reading voice) A proposal for an Exhibition of Chinese products to be held in USA. Timing⁴: We are planning a six-week event titled Chinese Products Festival to take place in October, 2000. It would be done in the eight Sincere' s stores simultaneously⁵. For the promotion, the key locations are New York, Boston, Philadelphia and Washington; four of the ten largest cities in the United States. Within each store, we would endeavor to have separate shops with merchandise from China;model rooms, displays, exhibits, guest appearances and demonstrations⁶. It would be our expectation that during this six-week period, between three and four million people would visit the Sincere' s stores.
    A: Wait a minute, Miss Gao. I think you should point out the aim of this exhibition first. Our aim is to portray Sincere' s as worldwide department stores, as well as a source of culture, history and art, and to promote greater understanding of Sincere' s among the many people who visit the eight stores.
    B: OK. I'll take care of that. (go on reading) Major events: we plan to launch this promotion with major evening events in each of our stores benefiting such groups as The Asia Society, the Metropolitan⁷ Museum or other appropriate groups, with particular emphasis on New York, Boston, Philadelphia and Washington…. Sales promotion: During our promotion we plan to develop 30 or 40 pages of newspapers advertising on the promotion as well as advertising in such magazines as The New York, Vogue⁸, New York Magazine, etc. We'll enhance the promotion with catalogs or bill inserts. We would plan to send a group to work on a television tape to be shown in our stores and possibly on local television. We'll develop a special poster, shopping bag and hand bag, as well as a theme for the promotion. Work together with a spirit of friendliness⁹ and cooperation to develop a major exhibit that will make the American people more aware of the greatness of China….
    A: Oh, not bad. We will need cooperation in developing art work for posters, merchandise bags and shopping bags. I'm sure Mr. Parker will manage that.

1 portray   

v.描写，描述；画(人物、景象等)

参考例句：

• It is difficult to portray feelings in words.感情很难用言语来描写。
• Can you portray the best and worst aspects of this job?您能描述一下这份工作最好与最坏的方面吗？

2 promotion   

n.提升，晋级；促销，宣传

参考例句：

• The teacher conferred with the principal about Dick's promotion.教师与校长商谈了迪克的升级问题。
• The clerk was given a promotion and an increase in salary.那个职员升了级，加了薪。

3 advertising   

n.广告业；广告活动 a.广告的；广告业务的

参考例句：

• Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
• The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。

4 timing   

n.时间安排，时间选择

参考例句：

• The timing of the meeting is not convenient.会议的时间安排不合适。
• The timing of our statement is very opportune.我们发表声明选择的时机很恰当。

5 simultaneously   

adv.同时发生地，同时进行地

参考例句：

• The radar beam can track a number of targets almost simultaneously.雷达波几乎可以同时追着多个目标。
• The Windows allow a computer user to execute multiple programs simultaneously.Windows允许计算机用户同时运行多个程序。

6 demonstrations   

证明( demonstration的名词复数 )； 表明； 表达； 游行示威

参考例句：

• Lectures will be interspersed with practical demonstrations. 讲课中将不时插入实际示范。
• The new military government has banned strikes and demonstrations. 新的军人政府禁止罢工和示威活动。

7 metropolitan   

adj.大城市的，大都会的

参考例句：

• Metropolitan buildings become taller than ever.大城市的建筑变得比以前更高。
• Metropolitan residents are used to fast rhythm.大都市的居民习惯于快节奏。

8 Vogue   

n.时髦，时尚；adj.流行的

参考例句：

• Flowery carpets became the vogue.花卉地毯变成了时髦货。
• Short hair came back into vogue about ten years ago.大约十年前短发又开始流行起来了。

9 friendliness   

n.友谊，亲切，亲密

参考例句：

• Behind the mask of friendliness,I know he really dislikes me.在友善的面具后面，我知道他其实并不喜欢我。
• His manner was a blend of friendliness and respect.他的态度友善且毕恭毕敬。