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The economy is still in a recession and for the second consecutive1 year, Mom is taking a hit on Mother's Day.
US consumers will spend $123.89 on average on Mother's Day, down more than 10 percent from a year ago, according to a survey released on Thursday by the National Retail2 Federation3.
That follows a dip to $138.63 in 2008 from $139.14 in 2007, according to the survey, which was conducted by market research firm BIGresearch.
Mother's Day falls on May 10 this year.
Most people -- 66.8 percent -- will buy flowers for their mothers, while 54.8 percent will treat Mom to a special outing like dinner or brunch4, the survey said.
Spending on that special outing is expected to total $2.7 billion, with jewelry5 spending coming in next at $2.3 billion, the survey said.
Where are people likely to shop for Mom? About 30 percent of those surveyed said they would purchase a gift from a discount store, while 27.2 percent said they would go to their favorite department store. Also, 33 percent said they would go to a specialty6 store like a florist7, gift shop or electronics store.
The survey of 8,667 consumers was conducted March 31 through April 7.
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1
consecutive
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adj.连续的,联贯的,始终一贯的 | |
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2
retail
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v./n.零售;adv.以零售价格 | |
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3
federation
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n.同盟,联邦,联合,联盟,联合会 | |
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4
brunch
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n.早午餐 | |
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5
jewelry
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n.(jewllery)(总称)珠宝 | |
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6
specialty
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n.(speciality)特性,特质;专业,专长 | |
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7
florist
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n.花商;种花者 | |
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