告诫创业者的15句话

 　　1. Be slow to hire and quick to fire.

　　招人要慎重，炒人要迅速。

　　2. Create the best environment you can for your team.

　　为你的团队创造最好的工作环境。

　　3. Companies aren't just about profits.

　　开公司不仅仅是为了钱。

　　4. Recurring¹ revenue² is the best form of revenue.

　　经常性收入是收入的最好形式。

　　5. Your idea isn't unique.

　　不要以为天底下只有你想到了这个主意。

　　6. People identify with companies more so than products.

　　人们认同公司，甚于认同产品。

　　7. Celebrate the small victories.

　　即使是微小的胜利，也值得庆祝。

　　8. 99% of decisions aren't permanent.

　　99%的决策都是可以更改的。

　　9. The biggest challenge with growth is keeping everyone aligned³.

　　快速增长带来的最大挑战，就是如何让每个员工找到合适自己的位置。

　　10. Price differentiation⁴ doesn't last long but customer service does.

　　价格战走不远，客户服务才是根本。

　　11. Build relationships before you need them.

　　打好各种人际关系，日后会帮到你。

　　12. You should be opinionated about your product when considering customer suggestions.

　　不要被用户的意见左右。

　　13. Don't burn any bridges as it is a small world.

　　不要过河拆桥，世界很小，保不准哪天你们会再遇到。

　　14. Empower customers to help sell new customers.

　　让客户成为你的销售员。

　　15. You only get one first impression.

　　你只有一次机会给别人留下第一印象。

1 recurring   

adj.往复的，再次发生的

参考例句：

• This kind of problem is recurring often. 这类问题经常发生。
• For our own country, it has been a time for recurring trial. 就我们国家而言，它经过了一个反复考验的时期。

2 revenue   

n.总收入，财政收入，税收；税务局

参考例句：

• The country diminished the revenue by reducing tax.这个国家通过减税而使税收减少了。
• A government's revenue and expenditure should be balanced.政府的财政收入和支出要平衡。

3 aligned   

adj.对齐的，均衡的

参考例句：

• Make sure the shelf is aligned with the top of the cupboard.务必使搁架与橱柜顶端对齐。

4 differentiation   

n.区别，区分

参考例句：

• There can be no differentiation without contrast. 有比较才有差别。
• The operation that is the inverse of differentiation is called integration. 与微分相反的运算叫做积分。