企业招聘人才出新招：模拟竞赛

 　Global companies are deploying¹ a new tool to reinforce their brands with students, build links with universities and management schools, find talent and deliver management education.

　　全球企业正在运用一种新工具来增强它们在学生中的品牌声誉，与大学及管理学院建立联系，寻找人才并提供管理教育。　我要收藏

　　Corporate² games, costing up to ?1m ($1.3m, ￡900,000) each to run, are increasingly seen by faculty³ as an "experiential learning" device that can improve educational quality and even count towards course credits.

　　越来越多的学院开始把模拟商业竞赛当作能够提高教育质量、甚至可以计入课程学分的“实践学习”工具。这种商业竞赛单个运营成本最多可达100万欧元（合130万美元）。

　　Recently, the aircraft manufacturer Airbus and bank BNP Paribas have joined existing players such as cosmetics⁴ group L’Oréal and technology consultants⁵ IBM in launching global games for undergraduates, attracting in the process thousands of players.

　　最近，飞机制造商空中客车(Airbus)和法国巴黎银行(BNP Paribas)加入了化妆品集团欧莱雅(L’Oréal)和技术咨询公司IBM等企业的行列，开始推出针对大学生的全球性模拟竞赛，在此过程中吸引了数千名游戏参与者。

　　Peter Cardwell, a director at the business simulation design company, Learning Dynamics⁶, says these multi-player online team games are a powerful way to teach business skills. Learning Dynamics, he says, defines them as a "multi-media experience that immerses the participant in a realistic business situation or management role which requires decision-making in a risk-free environment - so learning is accelerated".

　　商业模拟设计公司Learning Dynamics的主管彼得·卡德韦尔(Peter Cardwell)表示，这些多人在线团队游戏是教授商业技能非常有效的方式。他说，Learning Dynamics将它们定义为一种“使参与者沉浸在现实商业情境或管理角色之中的多媒体体验，他们需要在无风险的环境中作出决策——因此，学习速度会加快 ”。

　　Moreover, corporate business games designed for building brand awareness⁷ are starting to spawn⁸ siblings⁹ used for employee education or even targeted at high school students.

　　此外，为增强品牌认知度而设计的企业商业竞赛已经开始衍生出用于雇员教育、甚至针对中学生的同类产品。

　　Certainly, corporate games seem to be weaving a growing number of participating business schools into their web.

　　当然，模拟商业竞赛似乎正在吸引越来越多商学院参与，加入它们的网络。

1 deploying   

（尤指军事行动）使展开( deploy的现在分词 )； 施展； 部署； 有效地利用

参考例句：

• Provides support for developing and deploying distributed, component-based applications. 为开发和部署基于组件的分布式应用程序提供支持。
• Advertisement, publishing, repair, and install-on-demand are all available when deploying your application. 在部署应用程序时提供公布、发布、修复和即需即装功能。

2 corporate   

adj.共同的，全体的；公司的，企业的

参考例句：

• This is our corporate responsibility.这是我们共同的责任。
• His corporate's life will be as short as a rabbit's tail.他的公司的寿命是兔子尾巴长不了。

3 faculty   

n.才能；学院，系；(学院或系的)全体教学人员

参考例句：

• He has a great faculty for learning foreign languages.他有学习外语的天赋。
• He has the faculty of saying the right thing at the right time.他有在恰当的时候说恰当的话的才智。

4 cosmetics   

n.化妆品

参考例句：

• We sell a wide range of cosmetics at a very reasonable price. 我们以公道的价格出售各种化妆品。
• Cosmetics do not always cover up the deficiencies of nature. 化妆品未能掩饰天生的缺陷。

5 consultants   

顾问( consultant的名词复数 )； 高级顾问医生，会诊医生

参考例句：

• a firm of management consultants 管理咨询公司
• There're many consultants in hospital. 医院里有很多会诊医生。

6 dynamics   

n.力学，动力学，动力，原动力；动态

参考例句：

• In order to succeed,you must master complicated knowledge of dynamics.要取得胜利，你必须掌握很复杂的动力学知识。
• Dynamics is a discipline that cannot be mastered without extensive practice.动力学是一门不做大量习题就不能掌握的学科。

7 awareness   

n.意识，觉悟，懂事，明智

参考例句：

• There is a general awareness that smoking is harmful.人们普遍认识到吸烟有害健康。
• Environmental awareness has increased over the years.这些年来人们的环境意识增强了。

8 spawn   

n.卵，产物，后代，结果；vt.产卵，种菌丝于，产生，造成；vi.产卵，大量生产

参考例句：

• The fish were madly pushing their way upstream to spawn.鱼群为产卵而疯狂地向上游挤进。
• These fish will lay spawn in about one month from now.这些鱼大约一个月内会产卵。

9 siblings   

n.兄弟，姐妹( sibling的名词复数 )

参考例句：

• A triplet sleeps amongst its two siblings. 一个三胞胎睡在其两个同胞之间。 来自《简明英汉词典》
• She has no way of tracking the donor or her half-siblings down. 她没办法找到那个捐精者或她的兄弟姐妹。 来自时文部分