职场人士必知的广告英语句型

     英文广告中不止用词别出心裁，句型也很有特色。下面我们就来看一看。

    英语广告的句型也多种多样，但最常用的句型有以下几类：

    1） 祈使句 这是出现最多的句型。

    例 1 Ask any one who owns one. （汽车广告语） 询问一下有这种车的人吧。

    例 2 Lay down your arms.（桌子广告语） 放下您的胳膊吧。

    例 3 Please do not leave it too late. 事不宜迟。

    2） 一般疑问句 通常用在广告的前面。

    例 1 Have you ever dreamed of ascending¹ the steps of a great temple built to the gods? （旅行社广告）您是否梦想过登上为众神修建的宏伟庙宇的台阶？

    例 2 Can a tired, overworked voice command attention in class? 一个疲惫、过劳的声音能吸引全班的注意力吗？

    又如下面这个广告全部由一般疑问句构成：

    People with PhDs should have inquiring minds. Consider this a simple test.

    A) Do you want to work in world-class research laboratories?

    B) Do you want to apply your research skills to keep a successful business at the cutting edge of world technology?

    C) Do you want to build your career with a major international company headquartered in Australia?

    If your answers to these questions are "yes", BHP would like to talk to you.

    Your first challenge is to discover more by calling Theoni Parthimos, our Senior Personnel Officer.

    3）省略句 在英语广告中，省略句比比皆是，甚至整篇广告都由省略句构成。

    例 Serviced Greenfield sites aplenty. Ready for development. For sale. For manufacture. For business. For services. For leisure. A million square feet of ready-to-wear premise². Brand new business parks. Four-star conference facilities. Backed by 14 years' success in helping³ business to relocate, set-up, prosper⁴, expand.

    4) 比较级 比较级在广告中用得非常多，这是由于英语广告中有大量的形容词和副词做修饰语的缘故。

    例1 Today in business fast is no longer fast enough, even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with. That's one reason why IBM developed P60/D. 60MHz 64-bit Pentium Chip computers so fast, so powerful, it makes today's conventional computers like they are moving at a snail's space.

    例2 These days succeeding in business means getting more competitive and making tougher decisions.

    例3 The new Minolta Riva Zoom⁵ 105EX is the most compact camera in a very prestigious⁶ class.

    例4 In short, the stronger your character, the brighter your future.

    5) 直接引语 在英语广告中直接引语出现得很多，原因：一是直接引语使得广告显得形式活泼、新颖；二是采用直接引语从心理学的角度看可以增强说服力。

    例1 "It's like we're all in the same office. The office just happens to be spread across 7,000 miles of ocean," Tom Hughes MIS Director, Construction.

    这是IBM公司的一则广告的开头语，通过该公司经理的话，使广告显得生动具体。

    例2 "Through the NVQ initiative we have discovered talents and competencies we would never otherwise have known about." Says Ian McDermot of Philips Components⁷ in Blackburn.

    这是用人单位对NVQ职业培训机构的赞扬。

    例3 "I was afraid to drive in the snow. Not great when you live in Alaska." Fortunately, Carol Kineaid, who lives in Anchorage, saw a Suzuki 4-door Sidekick on display and decided⁸ to give it a try. "From the time I got behind the wheel, it was the one for me. You sit up so high, like you have so much control." With four-wheel drive and 1.6 liter, 16-value engine, it's understandable. And her snow-o-phobia? "My Sidekick just goes right through it, I never knew what I was missing." Apparently⁹, husband John knew exactly what he was missing. "He wanted to drive my Sidekick from the moment I got it, but I just said, 'no way'." There was only one thing left for John to do. "You should have seen the neighbor's faces when he drove up in his Sidekick," Carol reports. Who knew that after raising two kids, John and Carol would have twins?

    这是一则汽车广告，通过直接引语生动地表现了汽车的功能。 

1 ascending   

adj.上升的，向上的

参考例句：

• Now draw or trace ten dinosaurs in ascending order of size.现在按照体型由小到大的顺序画出或是临摹出10只恐龙。

2 premise   

n.前提；v.提论，预述

参考例句：

• Let me premise my argument with a bit of history.让我引述一些史实作为我立论的前提。
• We can deduce a conclusion from the premise.我们可以从这个前提推出结论。

3 helping   

n.食物的一份&adj.帮助人的，辅助的

参考例句：

• The poor children regularly pony up for a second helping of my hamburger. 那些可怜的孩子们总是要求我把我的汉堡包再给他们一份。
• By doing this, they may at times be helping to restore competition. 这样一来, 他在某些时候,有助于竞争的加强。

4 prosper   

v.成功，兴隆，昌盛；使成功，使昌隆，繁荣

参考例句：

• With her at the wheel,the company began to prosper.有了她当主管，公司开始兴旺起来。
• It is my earnest wish that this company will continue to prosper.我真诚希望这家公司会继续兴旺发达。

5 zoom   

n.急速上升；v.突然扩大，急速上升

参考例句：

• The airplane's zoom carried it above the clouds.飞机的陡直上升使它飞到云层之上。
• I live near an airport and the zoom of passing planes can be heard night and day.我住在一个飞机场附近，昼夜都能听到飞机飞过的嗡嗡声。

6 prestigious   

adj.有威望的，有声望的，受尊敬的

参考例句：

• The young man graduated from a prestigious university.这个年轻人毕业于一所名牌大学。
• You may even join a prestigious magazine as a contributing editor.甚至可能会加入一个知名杂志做编辑。

7 components   

（机器、设备等的）构成要素，零件，成分； 成分( component的名词复数 )； [物理化学]组分； [数学]分量； （混合物的）组成部分

参考例句：

• the components of a machine 机器部件
• Our chemistry teacher often reduces a compound to its components in lab. 在实验室中化学老师常把化合物分解为各种成分。

8 decided   

adj.决定了的，坚决的；明显的，明确的

参考例句：

• This gave them a decided advantage over their opponents.这使他们比对手具有明显的优势。
• There is a decided difference between British and Chinese way of greeting.英国人和中国人打招呼的方式有很明显的区别。

9 apparently   

adv.显然地；表面上，似乎

参考例句：

• An apparently blind alley leads suddenly into an open space.山穷水尽，豁然开朗。
• He was apparently much surprised at the news.他对那个消息显然感到十分惊异。