职场上如何推销你自己

 　　Today's Hottest Product? You!

　　找工作可不光是投简历和面试。There are many more details about you that weigh into an employer's decision to show you the money or show you the door. In fact, whether it is conscious or subconscious¹, a potential employer begins sizing you up(开始评价你) at your very first point of contact, be it via e-mail, telephone or in person. 这就是为什么你要对找工作的整个过程都要小心谨慎的原因。Remember you are selling a very important product: You.

　　找工作在某种程度上和推销差不多。You need to convince an employer that you have a product that is better than the others, worth the money and will pay off in the long run. That's why it is crucial to market yourself every step of the way. For a job seeker, this means that everything about you plays a role in building your professional image, from your first contact to the final handshake sealing the deal.

　　下面是六条确保你能最好地推销自己的行为法则：

　　1. Make your first contact count.

　　第一印象只有一次。This means that the casual e-mail you are sending to ask for more information is not really casual at all. It's actually the start of your audition(试听；试唱；试演). Every contact you make with the company, including e-mail and voice mail, is a chance to let your professionalism shine.

　　2. Make sure you are always "on."

　　你永远不会知道什么时候你就会有推销自己的机会，买报纸、逛杂货店的时候都有可能。Will you sound like an enthusiastic, motivated professional when you get a phone call from a prospective² employer early in the morning? Will you make a good impression if you run into an influential³ person at the coffee shop? Don't run the risk of marring your reputation by turning off your professionalism.

　　3. Packaging is important.

　　好的产品如果包装看上去很破烂，也不可能卖出个好价钱。If you want to sell yourself as the best choice for the job, you must dress like it. When you are selling product "you," your appearance is just as important. Dress in your best conservative suit, shine your shoes and leave other flashy details - like bulky jewelry⁴ and exotic nail polish - at home. In the professional world, many people do judge a book by its cover.

　　4. Work the room.

　　面试时对问题的回答固然很重要，但是其它细小的问题也会影响你的整体形象。Take the initiative when you walk into a room and introduce yourself with a smile and a firm handshake. Make eye contact when you are in the interview, and demonstrate you are paying attention to your interviewee. You can also go far by picking up on clues in the other person's office about his or her likes, dislikes and interests, and acting⁵ accordingly. You can have all the right answers, but they will go nowhere without a little charm and personality.

　　5. Treat everyone like they're CEO.

　　Remember that all contact with a company is important. Are you working hard to impress the CEO, but snubbing his or her assistant? If you want to effectively market yourself, pay attention to the contact you have with everyone.

　　6. Keep yourself top of mind.

　　提醒招聘人员注意到你。Write thank-you letters. Call to follow up. Attend networking functions. Your job isn't done just because the interview is over. In fact, sometimes the marketing⁶ you do away from the interview can make all the difference.

1 subconscious   

n./adj.潜意识(的)，下意识(的)

参考例句：

• Nail biting is often a subconscious reaction to tension.咬指甲通常是紧张时的下意识反映。
• My answer seemed to come from the subconscious.我的回答似乎出自下意识。

2 prospective   

adj.预期的，未来的，前瞻性的

参考例句：

• The story should act as a warning to other prospective buyers.这篇报道应该对其他潜在的购买者起到警示作用。
• They have all these great activities for prospective freshmen.这会举办各种各样的活动来招待未来的新人。

3 influential   

adj.有影响的，有权势的

参考例句：

• He always tries to get in with the most influential people.他总是试图巴结最有影响的人物。
• He is a very influential man in the government.他在政府中是个很有影响的人物。

4 jewelry   

n.（jewllery）（总称）珠宝

参考例句：

• The burglars walked off with all my jewelry.夜盗偷走了我的全部珠宝。
• Jewelry and lace are mostly feminine belongings.珠宝和花边多数是女性用品。

5 acting   

n.演戏，行为，假装；adj.代理的，临时的，演出用的

参考例句：

• Ignore her,she's just acting.别理她，她只是假装的。
• During the seventies,her acting career was in eclipse.在七十年代，她的表演生涯黯然失色。

6 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。