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(单词翻译:双击或拖选)
The caller was enraged1 long before Beverly Smith was asked to pick up the phone. He had already yelled at her boss for an hour.
But staying calm in the face of other people's anger is routine business for Ms. Smith, who takes outpatient calls at a San Francisco medical center. Refusing to take the caller's rage personally, she put a smile on her face and listened with empathy as the ailing2 retiree ranted3 for 45 minutes. When he calmed down, she promised to help, sorted out his demands and got him a referral he needed. By the time Ms. Smith was finished, the man was asking to send her flowers.
These are angry times, from irate4 political protests to slapfests on reality shows, not to mention Burger King's Angry Whopper. The millions of people who work in customer-service and public-service jobs face this rising tide of rage every day. That puts them on the front lines of Americans' anger -- and makes them a rich resource. Many of them have developed a variety of skills for staying calm and keeping on-the-job frustrations5 from spilling over into their home lives. Their tips can be useful for anyone trying to defuse tension on the job or at home.
A key task, when dealing6 with another person's anger, is to show 'emotional leadership' in responding -- that is, to keep from getting mad too, says Donna Earl, San Francisco, owner of an eponymous customer-service training and management company.
First, workers should acknowledge the customer's emotions, listen with warmth and empathy, and apologize, even though they didn't create the problem, saying things like, 'We're sorry this happened,' she says. When the caller calms down, they focus on problem-solving and promise confidently to try to help, she says.
When you're the target of rage or criticism, controlling your own emotions is one of the hardest tasks. Techniques Ms. Earl recommends include looking at the ceiling to relax your breathing and tracing figure-eights in the air with your eyes, which relaxes and refocuses the eye muscles, with a calming effect.
To stay calm, one San Jose, Calif., help-desk worker posts a vacation photo of his family at his desk, directly in front of him at eye level, Ms. Earl says. One technique she doesn't recommend: Some agents hit the 'mute' button and scream back.
Customer-service work is increasingly trying. Research shows 70% of customers who have problems with a product or service are in a rage by the time they talk with customer-service workers; 24% yell, 8% threaten to sue, and 5% start cursing, says a 2007 survey of 1,004 consumers by Customer Care Measurement & Consulting, Alexandria, Va. Customer rage has likely risen since then, as financial strain makes people 'more on edge, critical and less tolerant,' says Mary Jo Bitner, a marketing7 professor at Arizona State University's Center for Services Leadership and a researcher on the survey.
In three separate incidents this year, customers have assaulted fast-food restaurant employees, pounding them with their fists or heaving a bucket of mop water over the counter. One Ohio woman climbed through a restaurant's drive-through window, then smashed it, after an employee refused to serve her lunch during the breakfast hour.
Call-center workers say people these days are far quicker to get upset over small purchases than they were a few years ago. 'People feel so out of control on a macro level' that they fly into a rage when a smaller thing goes wrong, says Liz Ahearn of Radclyffe Partners, Bloomingdale, N.J., a call-center consulting and training company. Some insiders call such customers 'hot reactors8.'
Some customer-service workers take satisfaction in the problem-solving aspect of the job. Zane Bond, team leader at a software company's Tampa, Fla., help desk, loves identifying potential causes and analyzing9 them step-by-step. 'I am the go-to guy for angry' callers, he says. He never takes it personally when callers vent10 but listens intently and tries to start building a relationship. Then he tells them confidently: 'We are going to fix this.'
The more stressed or frustrated11 callers are at the outset, the happier they are when he finds a solution, he says. One help-desk manager who had been under attack by her bosses for weeks over a hardware problem was 'over the moon' when he fixed12 it, he says.
It helps that Mr. Bond has fun with his work team members, who often collaborate13 on solutions. To ease stress, they play ferocious14 games of racquetball. They also stash15 toy rifles in their office and launch foam-dart battles on breaks, with the soundtrack from 'Top Gun' playing in the background.
For most workers, however, customer service takes a heavy toll16. Turnover17 ranges from 25% to 300% a year. Part of the problem is having to fake happiness, according to a German study. Call-center workers who were instructed to remain polite and friendly with angry, rude customers had elevated blood pressure long after ending a call, researchers found. Those allowed to react naturally and defend themselves were far less stressed.
1 enraged | |
使暴怒( enrage的过去式和过去分词 ); 歜; 激愤 | |
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2 ailing | |
v.生病 | |
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3 ranted | |
v.夸夸其谈( rant的过去式和过去分词 );大叫大嚷地以…说教;气愤地)大叫大嚷;不停地大声抱怨 | |
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4 irate | |
adj.发怒的,生气 | |
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5 frustrations | |
挫折( frustration的名词复数 ); 失败; 挫败; 失意 | |
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6 dealing | |
n.经商方法,待人态度 | |
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7 marketing | |
n.行销,在市场的买卖,买东西 | |
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8 reactors | |
起反应的人( reactor的名词复数 ); 反应装置; 原子炉; 核反应堆 | |
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9 analyzing | |
v.分析;分析( analyze的现在分词 );分解;解释;对…进行心理分析n.分析 | |
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10 vent | |
n.通风口,排放口;开衩;vt.表达,发泄 | |
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11 frustrated | |
adj.挫败的,失意的,泄气的v.使不成功( frustrate的过去式和过去分词 );挫败;使受挫折;令人沮丧 | |
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12 fixed | |
adj.固定的,不变的,准备好的;(计算机)固定的 | |
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13 collaborate | |
vi.协作,合作;协调 | |
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14 ferocious | |
adj.凶猛的,残暴的,极度的,十分强烈的 | |
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15 stash | |
v.藏或贮存于一秘密处所;n.隐藏处 | |
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16 toll | |
n.过路(桥)费;损失,伤亡人数;v.敲(钟) | |
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17 turnover | |
n.人员流动率,人事变动率;营业额,成交量 | |
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