绿色购物出于真心还是炫耀

    绿色购物出于真心还是炫耀
    绿色生活越来越成为一种时尚，只是，这称得上是真正的环境保护行动吗？当一种环保成为标榜身份的行为艺术，其主体——环境，自然，生态—是不是被不公平地遗忘了？
绿色购物：是炫耀还是真心？
While consumers are more likely to "go green" on the high street where they can be seen making altruistic¹ choices， the privacy of online shopping brings out an entirely² different behaviour。
当人们在商业街上购物时，通常会主动购买 “绿色”商品，以在人前显得自己颇具环保意识。但是，网上购物因为无人围观，后果就大不相同。
When people are not being watched by their peers they are more willing to shun³ the ethical⁴ products in favour of comfort and convenience。
当周围没有其他购物者时，人们就会无视那些环保产品，转而关注使用更方便的产品。
The habit has been studied by Vladas Griskevicius， of the University of Minnesota's Carlson School of Management， who found eco－friendly shopping decisions are not always motivated by a social conscious。
明尼苏达大学卡尔森管理学院教授Vladas Griskevicius发现，绿色购物的习惯并非受公德心驱使。
He discovered that people were more likely to buy energy efficient light bulbs from the shops， but tended to opt⁵ for the old－fashioned type online。
他发现，在商店里，人们会购买节能灯泡，但在网上购物时，人们就会选择老式灯泡。
"Many green purchases are rooted in the evolutionary⁶ idea of competitive altruism⁷， the notion that people compete forstatus by trying to appear more altruistic，" he said。
“绿色购物的习惯其实根植于宣扬公德心而导致的攀比，人们以此作为显示地位的方式。”
Mr Griskevicius picks out the Toyota Prius car as a prime example． Celebrities⁸ including Leonardo DiCaprio and Cameron Diaz have been photographed behind the wheel of a Prius， despite being well able to afford a more powerful and expensive car， sending the message that they are concerned for the environment。
Griskevicius教授以丰田普锐斯为例：莱昂纳多·迪卡普里奥和卡梅伦·迪亚兹这样的明星都曾拍过站在丰田普锐斯旁边的照片，虽然他们完全有能力支付更昂贵的的汽车，然而选择丰田普锐斯不过是为了向公众宣告他们很关心环境问题。
The study also showed that people were often more willing to buy green products when they were the most expensive option， because it showed they could afford to be caring。
研究也发现，人们更愿意购买价格昂贵的绿色产品，体现他们有一定经济能力来保护环境。
While shoppers are more likely to buy environmentally friendly products on the high street where they can be seen to make the selfless choice， but behind closed doors it is a different matter。
当大庭广众下的购物者更倾向于购买绿色产品以体现无私精神时，关上家门在网上购物就是另一回事了。
Groceries – In the supermarket shoppers may be drawn⁹ to organic vegetables that are grown without chemical pesticides¹⁰ and are considered better for the environment． However， doing an online shop the cheaper option may seem more attractive。
食品杂货——在超市里人们购买不使用化学杀虫剂的有机蔬菜，在网上他们却会选择更便宜的。
Nappies – Some mothers feel under pressure to buy cloth nappies for their babies rather than contribute to landfill sites with the disposable kind． However， over the internet they may be tempted¹¹ to stick with convenience。
尿布——妈妈们不得不放弃会导致垃圾场里堆成山的一次性尿布，转而购买布制的尿布。然而在网上就不会有这种压力。
Televisions – When buying televisions online shoppers tend to opt for the best bargain． However， when faced with energy efficiency labels in store， they may be persuaded to go for the greener option。
电视机——网上买电视机当然是选最便宜的了。然而在商店里看到标有节能标签的电视机，人们就可能选择为绿色买单。

1 altruistic   

adj.无私的，为他人着想的

参考例句：

• It is superficial to be altruistic without feeling compassion.无慈悲之心却说利他，是为表面。
• Altruistic spirit should be cultivated by us vigorously.利他的精神是我们应该努力培养的。

2 entirely   

ad.全部地，完整地；完全地，彻底地

参考例句：

• The fire was entirely caused by their neglect of duty. 那场火灾完全是由于他们失职而引起的。
• His life was entirely given up to the educational work. 他的一生统统献给了教育工作。

3 shun   

vt.避开，回避，避免

参考例句：

• Materialists face truth,whereas idealists shun it.唯物主义者面向真理，唯心主义者则逃避真理。
• This extremist organization has shunned conventional politics.这个极端主义组织有意避开了传统政治。

4 ethical   

adj.伦理的，道德的，合乎道德的

参考例句：

• It is necessary to get the youth to have a high ethical concept.必须使青年具有高度的道德观念。
• It was a debate which aroused fervent ethical arguments.那是一场引发强烈的伦理道德争论的辩论。

5 opt   

vi.选择，决定做某事

参考例句：

• They opt for more holiday instead of more pay.他们选择了延长假期而不是增加工资。
• Will individual schools be given the right to opt out of the local school authority?各个学校可能有权选择退出地方教育局吗？

6 evolutionary   

adj.进化的；演化的，演变的；[生]进化论的

参考例句：

• Life has its own evolutionary process.生命有其自身的进化过程。
• These are fascinating questions to be resolved by the evolutionary studies of plants.这些十分吸引人的问题将在研究植物进化过程中得以解决。

7 altruism   

n.利他主义，不自私

参考例句：

• An important feature of moral behaviour is altruism.道德行为一个重要特点就是利他主义。
• Altruism is crucial for social cohesion.利他主义对社会的凝聚是至关重要的。

8 celebrities   

n.（尤指娱乐界的）名人( celebrity的名词复数 )；名流；名声；名誉

参考例句：

• He only invited A-list celebrities to his parties. 他只邀请头等名流参加他的聚会。
• a TV chat show full of B-list celebrities 由众多二流人物参加的电视访谈节目

9 drawn   

v.拖，拉，拔出；adj.憔悴的，紧张的

参考例句：

• All the characters in the story are drawn from life.故事中的所有人物都取材于生活。
• Her gaze was drawn irresistibly to the scene outside.她的目光禁不住被外面的风景所吸引。

10 pesticides   

n.杀虫剂( pesticide的名词复数 )；除害药物

参考例句：

• vegetables grown without the use of pesticides 未用杀虫剂种植的蔬菜
• There is a lot of concern over the amount of herbicides and pesticides used in farming. 人们对农业上灭草剂和杀虫剂的用量非常担忧。 来自《简明英汉词典》

11 tempted   

v.怂恿（某人）干不正当的事；冒…的险（tempt的过去分词）

参考例句：

• I was sorely tempted to complain, but I didn't. 我极想发牢骚，但还是没开口。
• I was tempted by the dessert menu. 甜食菜单馋得我垂涎欲滴。