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Are Americans Too Big To Drive Small?
Analysts2 say our waist size will keep us from buying small cars in big numbers
Analysts say Americans' waistlines may keep us from choosing small cars. (Adam Morath, AOL Autos)
Karen Steelman, a stay-at-home mom from Athens, Ga., has tried to like small cars. She read plenty of reviews, kicked their tires, and has even taken a few test drives.
But none of them make her feel safe. And none of them make her feel comfortable.
Steelman has a body mass index of about 37 – seven points above the obesity4 mark. She's among a growing number of Americans who feel they are too big to comfortably drive a small car.
"I want to be environmentally friendly, but unless I am in an SUV these days ... I find no pleasure or comfort in driving," she says.
Automakers have long tried to figure out how to get Americans to buy smaller cars. But with obesity rates climbing, at least one analyst1 says there's little point in trying.
Growing waistlines simply prevent a lot of U.S. drivers from feeling comfortable or secure in smaller cars. So, unless the entire country goes on a diet, says Dan Cheng, vice5 president and partner at business consulting firm AT Kearney, we may be destined6 to keep driving big cars no matter how much a gallon of gas costs in the future.
Cheng says the number of light trucks – a segment of the car market that includes SUVs, minivans, and pickup7 trucks – has increased steadily8 since the 1970s. And so has the percentage of adults in the U.S. who are classified as obese9.
The number of obese people in the U.S. is expected to increase from 40% this year to about 43% in 2018, Cheng says. Cheng predicts that will keep almost half the population from even considering a small car except for purely10 economic reasons as small cars tend also to be cheaper than big cars or SUVs.
Calculating the "real" obesity rate in the U.S. is a little tricky11. Cheng's 40% rate is at the high end of estimates. The Center for Disease Control says the overall self-reported obesity rate in the U.S. is 26.7%, with nine states reporting obesity rates over 30%. In any case, the rate is nowhere close to the 15% rate the CDC considers to be a healthy obesity rate.
Small cars have made up 22.6% of the U.S. car market so far this year. Back in 2008, small car sales made up about 28% of the market, back when gas spiked12 over $4 a gallon.
Smaller cars and alternative fuels are critical to President Obama's plan to reduce the nation's dependence13 on foreign oil. The President last week promised to cut oil imports by a third by 2025. To do that, the country will have to slash14 its petroleum15 use.
First Lady Michelle Obama has made fighting childhood obesity one of her public service missions, but so far no one in the Obama Administration has made the connection.
Virtually All Cars and SUVs are Becoming Much More Fuel Efficient
Today's SUVs and mid-sized sedans and crossovers are becoming more fuel efficient than their predecessors16 of a decade ago. But it's smaller cars, which tend to be the most fuel efficient of all because they are smaller and lighter17, that are critical to automakers meeting toughening fuel economy standards imposed by Congress.
Some of the most fuel-efficient small vehicles on the road get over 40 mpg, like the Ford19 Fiesta. The most fuel-efficient pickup truck is the Ford Ranger20, and it gets 24 mpg, according to the government site fueleconomy.gov. A new Kia Rio, debuting21 this fall, will also be above 40 mpg when certified22 by the EPA. But neither of these vehicles was especially designed to accommodate widening waistlines.
Ironically, there are a few small cars that are designed to be extra roomy inside making them noteworthy for their interior spaciousness23, if not for exceptional fuel economy. The Honda Fit, Nissan Cube and Versa, and Scion24 xB all have ample space up front, with good headroom and comfortable space for the driver. The Volkswagen Beetle25 has long been a favorite among large people because of its easy egress26 and excess headroom.
Of those cars, only the Fit and Versa get above 30 mpg, and only just barely. In order for automakers to reach a 35 mpg fleet average by 2016, automakers need to boost those ratings closer to 40 mpg.
The most fuel efficient compact SUVs -- the Hybrid27 versions Ford Escape, Mercury Mariner28 and Mazda Tribute -- get 32 mpg. Their non-hybrid versions get 25 mpg.
Resources For the Future, a Washington D.C. think-tank that explores environmental and energy issues, says they've found a link between obesity and large vehicle sales, too. They say policies that reduce obesity can also reduce fuel consumption, because smaller people drive smaller cars.
Automakers like Ford are trying to design interiors that keep the bigger population comfortable. Elizabeth Baron29, Ford's technical specialist for virtual reality and advanced visualization30, says the automaker has recently updated its database of model human sizes to incorporate the growing number of obese adults.
Automakers Looking at Console and Roofline To Make More Room
To keep drivers comfortable, her team focuses on a few key areas: The center console, seat controls on the left, and head room. If the center console is too large, it can press into peoples' bodies. And the storage space in the console can be awkward for larger people to use. Seat controls can also be difficult to reach. Also, because obese drivers sit higher in their seats, they often feel squeezed if the roof line is too low. Automakers also need to be aware of where they place sunroof controls, because those can get in the way.
Robert Dean Cole, from Kenosha, Wis., is 6 foot 7 inches and 240 pounds, and his six-year-old son is nearly 5 feet tall.
"Obviously, little cars are not going to be in our future," he says.
While he'd like to own a car with better gas mileage31, he says he can barely fit behind the steering32 wheel in most of them.
"And even if I could actually fit under the steering wheel of the car my next worry would be surviving a car accident," he says. "Good chance I won't be surviving due to my size."
So he recently purchased a Ford F-150 – one of the biggest vehicles in the U.S. It is also the most popular.
Jake Fisher, senior engineer at Consumer Reports, thinks it's more that fear of being crushed that keeps most people away from small cars. Fisher has recently been test-driving a Fiat33 500 for Consumer Reports, and he can fit his entire family in the car comfortably. They've enjoyed using it for around town.
But out on the highway, when they encounter some trucks, being in the small can feel a bit sketchy34, he says. "When you drive up next to a Suburban35, it's a little intimidating," Fisher says.
Consumer Reports, in fact, last year came out with a list of "Best Cars for Larger Drivers," to spotlight36 their recommendation to auto3 companies to redesign seats and seat-belts for reasons of both comfort and safety. The consumer advocacy organization, which tests cars, recommended several cars for their roomy driver position and easy access. AOL Autos Editors augmented37 that list with a few selections and can be seen in the gallery below.
Still, because SUVs have been so popular for so long, many consumers won't consider small cars out of fear they will come up on the short end of a one-on-one collision with one. Also, auto designers say many drivers, especially women, have come to like the elevated, commanding seating positions that come with SUVs. This attitude is especially prevalent in rural markets where pickups and SUVs make up a larger percentage of overall vehicles than in the cities and suburbs.
But the idea that bigger is safer is often not true. Many small cars get as good or better crash ratings than larger vehicles because automakers have engineered many safety features into small cars precisely38 to make up for their lack of mass in a collision with a larger vehicle. The 2011 Ford Fiesta has a 4-star crash rating from the Federal government, as listed at www.safecar.gov, the same as the Ford F-150 pickup truck, and better than some larger corossovers and SUVs like the Toyota RAV4 (which gets 3-Star). The Scion TC, built by Toyota and a small car, earned a 5-star rating.
It's important to research each car under consideration for purchase because size of vehicle doesn't always tell the whole safety story. But the vehicle does need to fit in the first place when a customer sits behind the wheel.
Bottom Line
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1 analyst | |
n.分析家,化验员;心理分析学家 | |
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2 analysts | |
分析家,化验员( analyst的名词复数 ) | |
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3 auto | |
n.(=automobile)(口语)汽车 | |
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4 obesity | |
n.肥胖,肥大 | |
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5 vice | |
n.坏事;恶习;[pl.]台钳,老虎钳;adj.副的 | |
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6 destined | |
adj.命中注定的;(for)以…为目的地的 | |
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7 pickup | |
n.拾起,获得 | |
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8 steadily | |
adv.稳定地;不变地;持续地 | |
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9 obese | |
adj.过度肥胖的,肥大的 | |
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10 purely | |
adv.纯粹地,完全地 | |
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11 tricky | |
adj.狡猾的,奸诈的;(工作等)棘手的,微妙的 | |
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12 spiked | |
adj.有穗的;成锥形的;有尖顶的 | |
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13 dependence | |
n.依靠,依赖;信任,信赖;隶属 | |
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14 slash | |
vi.大幅度削减;vt.猛砍,尖锐抨击,大幅减少;n.猛砍,斜线,长切口,衣衩 | |
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15 petroleum | |
n.原油,石油 | |
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16 predecessors | |
n.前任( predecessor的名词复数 );前辈;(被取代的)原有事物;前身 | |
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17 lighter | |
n.打火机,点火器;驳船;v.用驳船运送;light的比较级 | |
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18 mandated | |
adj. 委托统治的 | |
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19 Ford | |
n.浅滩,水浅可涉处;v.涉水,涉过 | |
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20 ranger | |
n.国家公园管理员,护林员;骑兵巡逻队员 | |
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21 debuting | |
初次表演,初次登台(debut的现在分词形式) | |
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22 certified | |
a.经证明合格的;具有证明文件的 | |
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23 spaciousness | |
n.宽敞 | |
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24 scion | |
n.嫩芽,子孙 | |
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25 beetle | |
n.甲虫,近视眼的人 | |
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26 egress | |
n.出去;出口 | |
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27 hybrid | |
n.(动,植)杂种,混合物 | |
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28 mariner | |
n.水手号不载人航天探测器,海员,航海者 | |
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29 baron | |
n.男爵;(商业界等)巨头,大王 | |
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30 visualization | |
n.想像,设想 | |
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31 mileage | |
n.里程,英里数;好处,利润 | |
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32 steering | |
n.操舵装置 | |
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33 fiat | |
n.命令,法令,批准;vt.批准,颁布 | |
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34 sketchy | |
adj.写生的,写生风格的,概略的 | |
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35 suburban | |
adj.城郊的,在郊区的 | |
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36 spotlight | |
n.公众注意的中心,聚光灯,探照灯,视听,注意,醒目 | |
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37 Augmented | |
adj.增音的 动词augment的过去式和过去分词形式 | |
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38 precisely | |
adv.恰好,正好,精确地,细致地 | |
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39 attest | |
vt.证明,证实;表明 | |
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40 sleek | |
adj.光滑的,井然有序的;v.使光滑,梳拢 | |
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