想要更聪明？丹麦啤酒让你拥有“最强大脑”

 　　While beer goggles¹ often end in bad decisions, researchers have found that just enough alcohol can boost creativity.

　　酒醉后的啤酒眼们（beer goggles）常常会做出错误决定。然而，研究者们也发现一定量的酒精可以激发创造力。

　　One enterprising Danish firm has now created a beer to boost creativity - and even a bottle that ensures you drink the perfect amount.

　　丹麦的一家积极创新的公司已经酿制出一种可以激发创造力的啤酒——只需一瓶就能足够让你的创造力爆发。

　　Called the Problem Solver, it comes with a scale so you can drink the perfect 'goldilocks' amount based on your weight.

　　啤酒名为“问题解决者”（Problem Solver），有不同的容量包装，购买者可以依据自己的体重选择。

　　最强大脑

　　University of Illinois at Chicago professor Jennifer Wiley recently concluded that the average man produces his most creative thinking with an alcohol level of 0.075%.

　　美国伊利诺伊大学（University of Illinois）芝加哥分校教授詹妮弗?威利（Jennifer Wiley）最近研究发现0.075%的酒精含量能使普通男性的创造力到达巅峰。

　　Known as the creative peak, it's considered the ideal state for problem solving, inventing and generally coming up with great ideas.

　　创造力的顶点状态也就意味着人们能够产生各种奇思妙想，完美地解决问题。

　　Marketing² agency CP+B Copenhagen worked with Rocket Brewing³ to engineer a beer that claims to enable the average person to reach the desired 0.075%.

　　为了酿造出能让人们到达0.075%理想值的啤酒，丹麦市场营销机构CP+B Copenhagen和啤酒酿造厂Rocket Brewing展开了合作。

　　The craft IPA has a bottle indicator⁴ showing body weights, so the average man can get just the right amount.

　　这款手工精酿啤酒的瓶身标有对应的体重范围，一般人都能够喝进让自己到达峰值的酒量。

　　'The Problem Solver is a handcrafted Indian Pale Ale brewed⁵ to tickle⁶ taste buds and brain cells,' the firm says.

　　公司称“问题解决者是手工酿制的印度淡啤（Indian Pale Ale），能激活味蕾，兴奋脑细胞。”

　　'It has a refined bitterness with a refreshing⁷ finish.

　　“精炼的苦涩夹杂清爽的余味。”

　　'The indicator on the bottle makes is easy to find your creative peak.'

　　“瓶身说明能让你轻松找到创造力的峰值。”

　　However, it does warn the approach does have its pitfalls⁸.

　　不过，该公司也对可能存在的隐患提出了警告

　　'Enjoying the right amount will enhance your creative thinking. Drinking more will probably do exactly the opposite,' the firm says.

　　“适度饮酒能增强你的创造思维，但过度饮用可能会适得其反。”

　　CP+B Copenhagen managing director Mathias Birkvad told Fastco the idea came about when they came across Wily's research.

　　得知威利的相关研究结果后，CP+B Copenhagen主管马蒂亚斯?博克瓦德（Mathias Birkvad）联系了美国快扣公司（Fastco）告知研发新啤酒的想法。

　　'We have often experienced that the best creative ideas, that we have come up with, are not necessarily done within the agency walls, but often at after-hours social gatherings⁹ at our local pub,' says Birkvad.

　　博克瓦德说：“我们有过不少这样的经验，人们最具创造力的时刻并不一定是在办公室，下班后到酒吧参与社交活动往往能让人们想出更多好主意。”

　　'As an agency we believe that creative thinking can solve any problem. So why not take the idea a step further and use the beer to do something good?'

　　“我们相信创造思维能解决任何问题。所以为什么不进一步利用这个想法，通过啤酒去做一些有意义的事呢？”

1 goggles   

n.护目镜

参考例句：

• Skiers wear goggles to protect their eyes from the sun.滑雪者都戴上护目镜使眼睛不受阳光伤害。
• My swimming goggles keep steaming up so I can't see.我的护目镜一直有水雾，所以我看不见。

2 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

3 brewing   

n. 酿造, 一次酿造的量 动词brew的现在分词形式

参考例句：

• It was obvious that a big storm was brewing up. 很显然，一场暴风雨正在酝酿中。
• She set about brewing some herb tea. 她动手泡一些药茶。

4 indicator   

n.指标；指示物，指示者；指示器

参考例句：

• Gold prices are often seen as an indicator of inflation.黃金价格常常被看作是通货膨胀的指标。
• His left-hand indicator is flashing.他左手边的转向灯正在闪亮。

5 brewed   

调制( brew的过去式和过去分词 )； 酝酿； 沏（茶）； 煮（咖啡）

参考例句：

• The beer is brewed in the Czech Republic. 这种啤酒是在捷克共和国酿造的。
• The boy brewed a cup of coffee for his mother. 这男孩给他妈妈冲了一杯咖啡。 来自《简明英汉词典》

6 tickle   

v.搔痒，胳肢；使高兴；发痒；n.搔痒，发痒

参考例句：

• Wilson was feeling restless. There was a tickle in his throat.威尔逊只觉得心神不定。嗓子眼里有些发痒。
• I am tickle pink at the news.听到这消息我高兴得要命。

7 refreshing   

adj.使精神振作的，使人清爽的，使人喜欢的

参考例句：

• I find it'so refreshing to work with young people in this department.我发现和这一部门的青年一起工作令人精神振奋。
• The water was cold and wonderfully refreshing.水很涼，特别解乏提神。

8 pitfalls   

（捕猎野兽用的）陷阱( pitfall的名词复数 )； 意想不到的困难，易犯的错误

参考例句：

• the potential pitfalls of buying a house 购买房屋可能遇到的圈套
• Several pitfalls remain in the way of an agreement. 在达成协议的进程中还有几个隐藏的困难。

9 gatherings   

聚集( gathering的名词复数 )； 收集； 采集； 搜集

参考例句：

• His conduct at social gatherings created a lot of comment. 他在社交聚会上的表现引起许多闲话。
• During one of these gatherings a pupil caught stealing. 有一次，其中一名弟子偷窃被抓住。