小米充电宝因质量问题受央视批评

 　　Smartphone maker¹ Xiaomi has become one of the biggest Chinese brands to be publicly criticised by the state television station CCTV, after a report on Sunday night attacked the quality of its charging units.

　　中国智能手机制造商小米(Xiaomi)已成为受到官方的中央电视台批评的最大本土品牌之一，周日晚播出的一个栏目抨击了小米充电宝的质量。

　　In a measure of how far Xiaomi has come in just four years as a technology company, it has now joined Apple and Nikon in being censured² on air. Previously³, CCTV had criticised Apple for threatening Chinese national security with its iPhone location features; and Nikon for failing to remove spots from the lens of its D600 camera.

　　小米就此加入苹果(Apple)和尼康(Nikon)等大品牌的行列，受到央视的谴责，这突显出这家科技公司在短短4年里取得的进展有多大。此前央视曾批评苹果的iPhone定位功能对中国的国家安全构成威胁，而尼康未能去除其D600相机镜头的斑点

　　CCTV has also singled out the US coffee shop chain Starbucks – which has more than 1,000 branches in China – for being too expensive.

　　央视还曾把矛头指向星巴克(Starbucks)，称这家在中国有1000多家分店的美国咖啡连锁店要价过高。

　　Some analysts⁴ say this focus on foreign brands was driven by economic nationalism and a corruption-fighting zeal⁵ – which plays well with Chinese viewers.

　　一些分析师表示，对国外品牌咬住不放，是由经济民族主义和反腐败狂热驱动的——这个角度颇能迎合中国观众。

　　小米充电宝因质量问题受央视批评

　　However, CCTV’s own reputation has been damaged in recent months after nearly a dozen of its executives appeared to be detained in an anti-corruption sweep – including the head of the flagship consumer affairs programme.

　　不过，央视自己的声誉在近几个月受到损害，10来名高管似乎在反腐败斗争中被拘留，包括旗舰消费者事务节目的负责人。

　　Xiaomi’s offence is relatively⁶ prosaic⁷: in a 20-minute programme devoted⁸ to mobile phone chargers, CCTV said it had found that only three of the dozens it tested were up to standard – and Xiaomi’s performed only half as well as advertised.

　　小米的过错相对平淡：央视在一个聚焦于手机充电宝的20分钟栏目中表示，在接受测试的几十个样品中，只有3个合格；小米的充电宝偏差率超过50%。

　　But, given the fierce competition for market share in China’s booming smartphone industry – the world’s largest – such a denunciation by state TV is potentially damaging.

　　但是，鉴于中国蓬勃发展的智能手机行业（全球规模最大）对市场份额的竞争十分激烈，官方电视台的这种谴责潜在具有破坏力。

　　Most brands, faced with the ire of the most powerful media force in China, tend to be contrite⁹, make apologies, offer refunds¹⁰ – and hope to move on. Xiaomi, however, went on the offensive, and accused CCTV of doing the tests using a knock-off charger rather than an authentic¹¹ one.

　　多数品牌在面对中国最强大媒体势力的攻击时，倾向于表示懊悔，道歉，提供退款——并希望尽快翻过这一页。小米则以攻为守，指责央视用山寨（而不是真品）充电宝做测试。

　　“The chargers were not purchased from official channels,” said Xiaomi in a written statement. “The authenticity¹² of the products in the tests [was] not verified. Xiaomi has been agitated¹³ by knock-off products, hurting the rights and interests of Xiaomi fans.”

　　“抽样调查的小米移动电源是通过非小米官方及授权渠道购买，”小米在一份书面声明中表示。“检测产品均为市场上随机抽样购买，并不对真假负责。小米一直饱受山寨假货的困扰，喜爱小米的用户经常被山寨产品侵害权益。”

　　It added the company, its users, “and even national quality inspection¹⁴ agencies and the media are victims of knock-off products”.

　　小米补充称，该公司、公司产品的用户，“甚至国家质量监督检测机构和媒体，都成为了山寨产品的受害者”。

　　Some observers had fun with Xiaomi’s statement. Sina’s Weibo, China’s Twitter-like microblog, had a steady feed throughout the day of comments on the irony¹⁵ that Xiaomi phones themselves bear an uncanny resemblance to Apple’s iPhones. “Xiaomi IS a knock-off brand,” said a Weibo user going by the handle of Pioneer B.

　　一些观察人士取笑小米的声明。类似Twitter的中国微博平台——新浪微博(Weibo)昨日一整天都有人评述一个讽刺的事实，即小米手机本身在外形上酷似苹果的iPhone。一个新浪微博用户称，小米自己就是一个山寨品牌。

　　With its popular combination of high-end handsets at low-end prices, Xiaomi is by some estimates the largest selling smartphone in China. Its shipments in China grew 240 per cent year on year to 15.1m in the second quarter, according to research by Canalys.

　　按照某些估计，以高端手机和低端价格这一受欢迎组合打开局面的小米，是中国销量最大的智能手机品牌。根据市场研究公司Canalys的数据，第二季度小米在中国市场的出货量同比猛增240%，至1510万台。

　　Other consultancies put rival Lenovo in the number one spot.

　　其他咨询公司将其竞争对手联想(Lenovo)排在第一位。

　　Xiaomi, which was founded in 2010, is privately¹⁶ owned and was valued at $10bn in its last fundraising round a year ago.

　　成立于2010年的小米是一家私有企业，在一年前的上一轮筹资中，公司估值为100亿美元。

1 maker   

n.制造者，制造商

参考例句：

• He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。
• A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。

2 censured   

v.指责，非难，谴责( censure的过去式 )

参考例句：

• They were censured as traitors. 他们被指责为叛徒。 来自辞典例句
• The judge censured the driver but didn't fine him. 法官责备了司机但没罚他款。 来自辞典例句

3 previously   

adv.以前，先前（地）

参考例句：

• The bicycle tyre blew out at a previously damaged point.自行车胎在以前损坏过的地方又爆开了。
• Let me digress for a moment and explain what had happened previously.让我岔开一会儿，解释原先发生了什么。

4 analysts   

分析家，化验员( analyst的名词复数 )

参考例句：

• City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
• I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。

5 zeal   

n.热心，热情，热忱

参考例句：

• Revolutionary zeal caught them up,and they joined the army.革命热情激励他们，于是他们从军了。
• They worked with great zeal to finish the project.他们热情高涨地工作，以期完成这个项目。

6 relatively   

adv.比较...地，相对地

参考例句：

• The rabbit is a relatively recent introduction in Australia.兔子是相对较新引入澳大利亚的物种。
• The operation was relatively painless.手术相对来说不痛。

7 prosaic   

adj.单调的，无趣的

参考例句：

• The truth is more prosaic.真相更加乏味。
• It was a prosaic description of the scene.这是对场景没有想象力的一个描述。

8 devoted   

adj.忠诚的，忠实的，热心的，献身于...的

参考例句：

• He devoted his life to the educational cause of the motherland.他为祖国的教育事业贡献了一生。
• We devoted a lengthy and full discussion to this topic.我们对这个题目进行了长时间的充分讨论。

9 contrite   

adj.悔悟了的，后悔的，痛悔的

参考例句：

• She was contrite the morning after her angry outburst.她发了一顿脾气之后一早上追悔莫及。
• She assumed a contrite expression.她装出一副后悔的表情。

10 refunds   

n.归还，偿还额，退款( refund的名词复数 )v.归还，退还( refund的第三人称单数 )

参考例句：

• Tomorrow he would return them to the store and claim refunds. 明天他要把它们退还给商店并要求退款。 来自辞典例句
• The new method means that taxpayers get refunds much faster. 这种新办法意味着纳税人可以较快地领到退还款。 来自辞典例句

11 authentic   

a.真的，真正的；可靠的，可信的，有根据的

参考例句：

• This is an authentic news report. We can depend on it. 这是篇可靠的新闻报道, 我们相信它。
• Autumn is also the authentic season of renewal. 秋天才是真正的除旧布新的季节。

12 authenticity   

n.真实性

参考例句：

• There has been some debate over the authenticity of his will. 对于他的遗嘱的真实性一直有争论。
• The museum is seeking an expert opinion on the authenticity of the painting. 博物馆在请专家鉴定那幅画的真伪。

13 agitated   

adj.被鼓动的，不安的

参考例句：

• His answers were all mixed up,so agitated was he.他是那样心神不定，回答全乱了。
• She was agitated because her train was an hour late.她乘坐的火车晚点一个小时，她十分焦虑。

14 inspection   

n.检查，审查，检阅

参考例句：

• On random inspection the meat was found to be bad.经抽查，发现肉变质了。
• The soldiers lined up for their daily inspection by their officers.士兵们列队接受军官的日常检阅。

15 irony   

n.反语，冷嘲；具有讽刺意味的事，嘲弄

参考例句：

• She said to him with slight irony.她略带嘲讽地对他说。
• In her voice we could sense a certain tinge of irony.从她的声音里我们可以感到某种讥讽的意味。

16 privately   

adv.以私人的身份，悄悄地，私下地

参考例句：

• Some ministers admit privately that unemployment could continue to rise.一些部长私下承认失业率可能继续升高。
• The man privately admits that his motive is profits.那人私下承认他的动机是为了牟利。