口语-BEC职场必胜-销售与市场营销

 Steve: I think I need some career guidance Mike.

    Mike: Why do you say that?

    Steve: I'm getting bored with my current position.

    Mike: Have you thought about a new direction for your career?

    Steve: Like what? Can you think of something interesting for me?

    Mike: Why not sales and marketing¹?

    Steve: Do you mean sales or do you mean marketing?

    Mike: They are the same thing, aren't they?

    Steve: No way! They are totally different. Let me fill you in on the main differences.

    史蒂夫：我觉得我需要一些事业指导迈克。

    迈克：你为什么那么说？

    史蒂夫：我开始烦我目前的职位了。

    迈克：你为你的事业想过新的方向吗？

    史蒂夫：比如说？你能帮我想出一些有意思的东西吗？

    迈克：销售与市场营销怎么样？

    史蒂夫：你是指销售还是指市场营销？

    迈克：它们是一回事，不是吗？

    史蒂夫：不是！它们完全不同。让我详细告诉你主要的不同之处。

    NEW WORDS （生词）1) Career guidance: getting advice about your work strengths and weaknesses事业指导：有关你工作的长处和短处的建议Career guidance is usually offered by the Human Resources department of a company.

    事业指导通常由公司的人力资源部提供。

    2) Sales: jobs where you actively² sell goods and services to customers or clients³销售：积极地将物品和服务卖给消费者或客户的工作Most sales people work for a base salary and then a percentage commission⁴.

    大多数销售人员的工作报酬是基本工资外加一个百分比提成。

    3) Marketing: jobs that involve studying the target market for a goods or service to increase sales市场营销：为了提高销售额而开展的有关研究物品和服务目标市场的工作The marketing department in our company always has lots of cool gifts they use to promote the company like t-shirts and coffee cups.

    我们公司的市场营销部总有很多用来提高公司知名度的很酷的赠品，如T－恤、咖啡杯等。

    4) Integral⁵: vital, important必不可少的：必需的，重要的The only two things that are integral to my morning are coffee and cigarettes!

    我早上必不可少的两样东西是咖啡和香烟！

    5) Challenging: something that is not simple or easy激励的、挑战的：不简单、不容易的事情Swimming across the English Channel to France would be very challenging.

    游泳横渡英吉利海峡到法国很有挑战。

    LESSON：课文Many people think that sales and marketing are the same job. Some people think that marketing is what sales people do to sell a product. This could not be farther⁶ from the truth, as we will see below.

    很多人认为销售和市场营销是同一个工作。一些人认为市场营销就是销售人员所做的产品推销。这和它的本意有天壤之别，这正如我们下面所看到的。

    Sales means trying to convince⁷ someone to buy your goods or services. Generally, customers buy goods and clients buy services.

    销售指的是设法说服某人买你的物品或服务。通常来说，消费者买物品，而客户买服务。

    Marketing is a number of processes that are designed to help a company understand the market and what the market thinks of their goods or services.

    市场营销是为了帮助公司了解市场以及市场对公司产品和服务的想法而展开的一系列工作。

    When marketing is done well, it will help management to make changes to the product to better suit the market needs and also help increase sales because more people will be aware of the product.

    市场营销做得好，它就会帮助改变经营策略，使产品更好地满足市场需求，而且让更多的人知道该产品，从而提高产品的销售额，Sales and marketing department usually work separately but closely⁸.

    销售部和市场营销部的工作通常分开进行，但又紧密相连。

    A marketing project usually starts with a market survey. This means asking potential customers their honest thoughts and feelings about the product. You should also compare your product with your competitors to understand the relative strengths and weaknesses of each.

    一个市场营销项目通常始于一项市场调查。这意味着询问潜在消费者对产品的真实想法和感受。你还应该将你的产品和竞争者的产品相互比较，从而了解各自相关的长处和短处。

    Twenty years ago, marketing was not an important business function, but as the market place become more and more competitive⁹ each year, good marketing (and good sales) has become one of the most integral and challenging areas to work in.

    二十年前，市场营销并不是一个重要的商业功能，但是随着市场竞争的逐年强烈，好的市场营销（以及好的销售）已经成为最重要和最有挑战的工作领域。

    Dialogue （对话）Beth: I like the idea of working in sales.

    Sally: Oh, I don't think I would like it at all.

    Beth: I'm surprised to hear that. Why wouldn't you like sales?

    Sally: There is too much pressure to make sales all the time and I don't like the idea of working for commission.

    Beth: I think that commission is a great idea - the more you sell the more you make.

    Sally: But if I make no sales, I get no commission. How can I pay the rent?

    Beth: Sales is challenging I know, but the rewards can be big.

    Sally: I prefer to work for a salary. At least I know exactly how much I will earn each month.

    Beth: Without sales, there would be no company. I am proud to lead the way for the rest of the staff!

    贝丝：我喜欢在销售部门工作的主意。

    莎莉：哦我觉得我根本不喜欢它。

    贝丝：听到这我觉得很惊讶。你为什么不喜欢销售工作？

    莎莉：整天推销压力太大了，而且我不喜欢工作拿提成。

    贝丝：我认为拿提成是个很棒的主意－你卖得越多，你挣得也就越多。

    莎莉：但是如果我卖不出去，我就没有提成。我怎么付租金？

    贝丝：我知道销售很有挑战，不过报酬很可观。

    莎莉：我更喜欢拿固定工资。至少我知道每个月我确切挣多少钱。

    贝丝：没有销售就没有公司。我为带领着公司的其他员工前进颇感得意！

1 marketing   

n.行销，在市场的买卖，买东西

参考例句：

• They are developing marketing network.他们正在发展销售网络。
• He often goes marketing.他经常去市场做生意。

2 actively   

adv.积极地，勤奋地

参考例句：

• During this period all the students were actively participating.在这节课中所有的学生都积极参加。
• We are actively intervening to settle a quarrel.我们正在积极调解争执。

3 clients   

n.顾客( client的名词复数 )；当事人；诉讼委托人；[计算机]客户端

参考例句：

• a lawyer with many famous clients 拥有许多著名委托人的律师
• She understood the importance of establishing a close rapport with clients. 她懂得与客户建立密切和谐的关系的重要性。

4 commission   

n.委托，授权，委员会，拥金，回扣，委任状

参考例句：

• The salesman can get commission on everything he sells.这个售货员能得到所售每件货物的佣金。
• The commission is made up of five people,including two women.委员会由五人组成，其中包括两名妇女。

5 integral   

adj.必不可少的，构成整体所必需的

参考例句：

• She is our best player,who is integral to our team.她是我们最好的球员，我们队离不开她。
• That's an integral part of the country.那是构成国家所必需的一部分。

6 farther   

adj.更远的，进一步的；adv.更远的，此外；far的比较级

参考例句：

• I can throw the ball farther than you can.这个球我能比你扔得远。
• The farther hill is five kilometres away.那座更远的小山在五公里以外。

7 convince   

vt.使确认，使信服；使认识错误

参考例句：

• It requires a lot of talking to convince him.要说服他很费口舌。
• I have given over trying to convince him.我已经不再试图说服他了。

8 closely   

adv.紧密地；严密地，密切地

参考例句：

• We shall follow closely the development of the situation.我们将密切注意形势的发展。
• The two companies are closely tied up with each other.这两家公司之间有密切联系。

9 competitive   

adj.竞争的，比赛的，好竞争的，有竞争力的

参考例句：

• Some kinds of business are competitive.有些商业是要竞争的。
• These businessmen are both competitive and honourable.这些商人既有竞争性又很诚实。