[00:00.00]2 You are one of the programme's producers who
[00:07.03]must decide on the final six participants.
[00:10.58]Read a briefing on p.69 explaining the criteria
[00:14.79]that you should use to make your selection.
[00:17.44]Then answer the questions.
[00:19.80]Before we make our final selection of the six
[00:21.94]candidates,there are a few main things we need
[00:25.19]to bear in mind.
[00:26.97]Obviously the number one priority is
[00:28.97]audience ratings.
[00:30.45]The programme is going to be shown at prime
[00:32.71]time against stiff competition on the other
[00:34.76]channels,so we need something that's going to
[00:37.54]capture people's imagination,and pull in big
[00:40.56]audiences.On the other hand,the last thing we
[00:43.77]want is participants dropping out halfway and
[00:46.68]going to the newspapers with lots of
[00:48.75]negative publicity.
[00:50.55]We must make sure that the people we select are
[00:52.68]likely to stay on the island for the full year.
[00:55.87]However,a perfectly balanced and perfectly
[00:58.51]trained group is not necessarily going to be
[01:01.16]what creates the maximum interest.
[01:03.79]It is very important to have different types of
[01:06.19]people that different viewers can identify with
[01:09.39]e.g.different ages,different backgrounds,
[01:12.71]different interests,single,married couples,etc.
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