Let's get started by visiting Twitterville. This town represents all the people using Twitter. There are millions of them, and they’re constantly talking to each other and sharing information one hundred and forty characters at a time. 

 

The typical townsperson only sees part of the messages or tweets, and that's fine. There’re way too many to follow them all. But if all the tweets could be captured and organized all the time, amazing things could be possible. The town would have a resource for knowing what's interesting and who's talking about it. This is what Twitter Search has done for Twitter. It captures and organizes every tweet so it's possible to find people and specific information in real time. 

 

For instance, Meet Roy of Ice Cream by Roy. Other than the people who came to his store, he could never hear what customers said about his ice cream. However, because everyone in the town uses Twitter, he can now search for “Ice Cream by Roy” and see tweets from people who mention his product. Then he can reply to say "thanks" or follow their future updates.

 

Twitter Search helps Roy listen to customers and make the flavors they want.