成功人士的目标比较客观现实。他们知道自己追求的是什么，也知道为什么要这么做。成功人士制定和实施自己的目标都是根据S.M.A.R.T.法则来完成的。

　　S.M.A.R.T. goals are Specific, Measurable, Attainable, Relevant, and Timely. Let’s briefly review each:

　　S.M.A.R.T.法则要求所制定的目标要达到五个标准：明确性、衡量性、可实现性、相关性和时限性。

　　Specific– A general goal would be, “Get in shape.” But a related specific goal would be, “Join a health club and workout 3 days a week for the next 52 weeks.” A specific goal has a far greater chance of being accomplished because it has defined parameters and constraints.

　　明确性——“恢复身材”，这就是一个笼统的目标。一个有明确性的目标应该这样表述，“每周去三次健身俱乐部健身，持续52周”。一个明确的目标完成的几率更大，因为它已经确定了具体的参数和限制条件。

　　Measurable– There must be a logical system for measuring the progress of a goal. To determine if your goal is measurable, ask yourself questions like: How much time? How many total? How will I know when the goal is accomplished? etc. When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued efforts required to reach your goal.

　　衡量性——目标一定要有一个可以衡量其进程的逻辑体系。怎样才能确定你的目标是不是具有衡量性呢？你可以问自己以下几个问题：要花多少时间？一共有多少？我怎样才能知道目标已经完成了？等等。当你在衡量进程的时候，你就可以控制目标完成的情况，每次完成了进程中的一个小目标就会带给你成就感，促使你更加努力地去完成既定目标。

　　Attainable–To be attainable, a goal must represent an objective toward which you are both willing and able to work. In other words, the goal must be realistic. The big question here is: How can the goal be accomplished?

　　可实现性——所制定的目标一定是要可以实现的，你的目标要客观，要是你能力范围内可以达到的。换句话说，目标要现实。你可以问问自己这个问题：怎样才能完成目标呢？

　　Relevant– Relevance stresses the importance of choosing goals that matter. For example, an internet entrepreneur’s goal to “Make 75 tuna sandwiches by 2:00PM.” may be Specific, Measurable, and Attainable, but lacks Relevance to an entrepreneurs overarching objective of building a profitable online business.

　　相关性——相关性对选择目标来说至关重要。打个比方，一家网店的目标是“在下午两点之前卖出75个金枪鱼三明治”。这个目标够具体，也可以衡量，还具有可实现性，但是不具有相关性，因为对于一家网店的创业者来说，他的目标应该是如何通过在线交易来获利。

　　Timely– A goal must be grounded within a time frame, giving the goal a target date. A commitment to a deadline helps you focus your efforts on the completion of the goal on or before the due date. This part of the S.M.A.R.T. goal criteria is intended to prevent goals from being overtaken by daily distractions.

　　时限性——制定的目标必须要在一个时间范围内完成，给你的目标一个确定的完成时间，这会有助于你集中精力完成目标。时限性的要求可以帮助你避免因为日常琐事而耽误了你完成目标的进度。

　　When you identify S.M.A.R.T. goals that are truly important to you, you become motivated to figure out ways to attain them. Goals that once seemed far away and out of reach eventually move closer and become attainable, not because your goals shrink, but because you grow and expand to match them.

　　一旦你意识到了S.M.A.R.T.法则的重要性时，你就会更积极地去实现你的目标。那些原本看上去遥不可及的目标最终会变得唾手可得，不是因为你的目标变小了，而是因为你知道了如何去达到目标。