Wang Yin, a 24-year-old postgraduate student of the TsinghuaUniversity, constantly uses Sina Weibo, China’s 

Twitter-like socialnetworking site. Sina Weibo was introduced in 2009, and now isthe undisputed 

champion in this field.

24岁的王寅是清华大学的一位研究生，他经常使用新浪微博--中国的一个类似Twitter的社交网站。新浪微博于2009年推出，是当下这一领域无可争议的王者。

“On Weibo, I’m mostly interested in current events, what my friends are saying, and 

someinformation related to health and psychology,” Mr. Wang said. “Every day I log in over five times,using either my computer or mobile phone. And I

 stay on for two or three hours.”

王寅说：“在微博上，我最感兴趣的是时事新闻，朋友们的留言，以及健康和心理方面的一些信息。每天我都会登陆5次以上，要么用电脑，要么用手机，大约会在微博上逗留两三个小时。”

Mr. Wang is just one of Weibo’s 140 million registered users. Chinese social networking 

companiesare booming. In the two years since microblog services became widely 

available in China, theyhave attracted more than 220 million registered users.

王寅只是新浪微博1.4亿注册用户中的一员。中国的社交网络公司正在蓬勃发展。微博服务在中国广泛应用以来的两年间，已吸引了逾2.2亿注册用户。

“This is a big, big category,” said Zhao Chunming, an Internet analyst. “The news media andcelebrities are tweeting, so are CEOs. This is changing the way 

people receiv

e their news andinformation.”

这是一个很大很大的领域，”互联网分析师赵春明说。“新闻媒体和各路名人都在微博上发消息，CEO也不甘落后。微博正在改变人们接受新闻和消息的方式。”

“There are so many talkative people on Weibo,” Yang Guobin, the author of “The Power 

of theInternet in China”, said. “They talk about anything…So the real success of Weibo is that it offers aplace for this kind of chitchat.”

“微博上有很多话唠，”《中国互联网的力量》一书的作者杨国斌说。“他们谈论任何事情…所以说，微博真正成功之处在于为人们提供了一个进行这种闲谈的场所。”