In a message on his video blog, he warns that one in three Russians are hooked on cigarettes and nearly 400,000 die each year from smoking-related causes. The campaign includes a proposed bill to ban tobacco advertising, raise cigarette taxes and eventually ban smoking in public places. 

However, Russians generally don't seem to be concerned about the proposed law.

揑 think people would be smoking no matter what. It's Russia.?

Vladimir, a resident of Moscow

agrees. He says people will smoke despite the ban. But his friend Donia says some could possibly quit if cigarette prices go up to 300 Rubles or about 10 US dollars a pack. 

The bill is expected to be submitted to parliament for approval in the coming days as big tobacco companies lobby to soften any new anti-smoking legislation.