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Let your fingers do the walking when you are window-shopping? (Whoops,ha,ha,ha.) The guys who wash the windows aren't going to like this, passers-by are encouraged to smudge up the glass at Ralph Lauren on Madison Avenue.
"You can touch it?"
"Oh, how fabulous."
It's kind of a trip, yeah?
Like kind of a trip!
Day or night, store open or closed, if that Polo shirt on the mannequin appeals to you, just touch.
"It's just like you have a computer set up in the window (right), what's the big deal?"
"Ah, that's essentially what it is."
"Shopping on glass, we think we're the first ones to pull this off."
You can shop various departments, choose a color, choose a size, proceed to checkout, type in your address to have the merchandise mailed to you, then swipe your credit card.
"I think it's really cool."
"I think it's a gimmick and I think it will work because everyone wants to try it one time, one time."
It was Ralph Lauren's son David who dreamed this up inspired by Tom Cruise. Waving his hands around like a conductor in "Minority Report", tiny wires embedded in the glass transmit your touch.
So, you just have to be firm with it.
"You haven't seen Tom Cruise here, have you?"
"Tom hasn't been here that we know of."
(Look at this kid. )
Look at This kid. "You know how to work a computer, right?"
"Sure"
"And she can buy anything if you give her a credit card."
Do you have your own credit card yet?
"I, what?"
"Do you have your own credit card?"
"Here"
"OK."
"Thanks a lot."
By the time she is old enough for her own credit card, interactive window-shopping may be an everyday thing. Even a dog could score.
"Ah, Buchy, it's a visor, just for you."
"I think this would look wonderful on you sweet pea. Can you jump up and touch it?"
"Come on, jump up and you touch it."
"Good girl."
Next thing you know she'll be emptying the ATM.
(She's so good.)
Jeanne Moos, CNN, New York.
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smudge:to put a dirty mark on a clean surface 弄脏干净的表面
mannequin:a model of a human body wearing clothes that are for sale, especially in the windows of a store 人体模特
pull s.th off:to succeed in doing something that is difficult 成功做某事
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