Lesson 26:Wanted: a large biscuit tin
征购大饼干筒
Listen to the tape then answer the question below.
听录音，然后回答以下问题。
Listen who the prize for biggest biscuit?
No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, or they bought the biscuit from the student for $24,000.
New words and expressions 生词和短语
influence
v. 影响
pride
v. 骄傲
taste
n. 鉴赏力
exert
v. 施加
subtle
aj. 微妙的，难以捉摸的
advertiser
n. 做广告的人
classify
v. 分类
magic
adj. 有奇妙作用
sample
n. 样品
devise
v. 设计，想出
capture
v. 吸引，赢得
manufacturer
n. 生产厂家，制造商
wheelbarrow
n. 独轮手推车
boot
n. （汽车尾部的）行李箱
ingredient
n. 配料
crane
n. 起重机
anticipate
v. 预期，预料
参考译文
没有人能避免受广告的影响。尽管我们可以自夸自己的鉴赏力如何敏锐，但我们已经无法独立自主地选购自己所需的东西了。这是因为广告在我们身上施加着一种潜移默化的影响。做广告的人在力图劝说我们买下这种产品或那种产品之前，已经仔细地研究了人的本性，并把人的弱点进行了分类。
做广告的人们多年前就发现我们大家都喜欢免费得到东西。凡是用“免费”这个神奇的词开头的广告很少会失败的。目前，做广告的人不仅提供免费样品，而且还提供免费汽车，免费住房，免费周游世界。他们设计数以百计的竞赛，竞赛中有人可赢得巨额奖金。电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。
有一次，在电台播放的节目里，一个生产饼干的公司请听众烘制饼干送到他们的工厂去。他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。这次竞赛在听众中引起极其热烈的反响。不久，形状各异，大小不一的饼干陆续送到工厂。一位女士用手推车运来一个饼干，重达500磅左右。相隔不一会儿，一个男子也带来一个大饼干，那个饼干把汽车的行李箱挤得满满的。凡送来的饼干都仔细地称量。最重的一个达713磅，看来这个饼干获奖无疑了。但就在竞赛截止时间将到之际，一辆卡车驶进了工厂，运来了一个特大无比、重达2,400磅的饼干。它是由一个大学生烘制的，用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。饼干份量太重了，用了一台起重机才把它从卡车上卸下。饼干公司不得不付出比他们预计多得多的钱，因为为买下那学生烘制的饼干他们支付了24,000美元。
新概念英语正版图书购买
自学导读
Notes on the text课文注释
1 No one can avoid being influenced by advertisements.
没有人能避免受广告的影响。
avoid一词需接动名词作宾语， being influenced是动名词一般式的被动形式。
2 Much as we may pride ourselves…，尽管我们可以自夸……，虽然我们可以为……而感到自豪。
这是一个让步状语从句，连词 much as可以译成“虽然很……”
3 get something for nothing，免费得到。
4 go wrong ，出差错，出毛病。
5 the response to this competition，对这一竞赛的反响
Multiple choice questions
多项选择题
Choose the correct answers to the following questions.
Comprehension理解
1 What among other things enables advertisers to sell a product more easily?
a．Knowing that we will buy anything provided it tastes good.
b．Giving every customer something free with each product he buys.
c．Having so many free things all over the world to tempt people with.
d．Having radio and television at their disposal to promote their products.
2 The people who entered the competition did so because ______ .
a．they wanted to get something for nothing
b．they hoped by winning easily to cover the cost of the baking ingredients
c．they hoped to receive the prize money of ＄24, 000
d．the manufacturers had offered free biscuits to anyone who entered
3 What had the manufacturers failed to anticipate?
a．The number of people who would take an interest in the competition.
b．The number of ingredients required to bake a large biscuit with.
c．That it was possible to bake a biscuit as large as the student's.
d．That there was time to bake a huge biscuit before the competition closed.
Structure结构
4 ______ of our good taste, we are no longer … (11. 1-2)
a．So proud may we be
b．Although we may pride ourselves a great deal
c．Proud as we may be
d．Pride ourselves as we may
5 ---- discovered years ago that all of us ______ something for nothing. (11. 7-8)
a．are loving to get
b．love getting
c．love to be getting
d．love when we get
6 An advertisement can rarely go wrong ______ with the magic word FREE. (1. 8)
a．which begins
b．to begin
c．if it will begin
d．what begins
7 It was nearly 500 pounds ______ . (1. 15)
a．weighed
b．weighing
c．in weight
d．of weight
8 It was so heavy that a crane ______ from the lorry. (11. 20-21)
a．did they need remove it
b．they needed to remove it
c．was needed to have removed it
d．was needed to have it removed
Vocabulary词汇
9 ---- in their efforts to persuade us to buy ______ … (1. 4)
a．one or other product
b．that or this product
c．some product or other
d．a product or two
10 The ______ to this competition was tremendous. (11. 13-14)
a．answer
b．reply
c．attraction
d．reaction
11 ---- with a biscuit which ______ the boot of his car. (1. 16)
a．took complete possession of
b．took up all the space in
c．completely covered
d．on the whole filled
12 The manufacturers had to pay more money than they ______ … (11. 21-22)
a．expected
b．hoped
c．intended
d．wished
Notes on the text
l 补充口语习语
1. cross my heart.说真心话
It crosses my heart.
2. Let’s make up.让我们和解的
3. I got the runs yesterday.我昨天拉肚子
4. Why not?=Ok为什么不,表肯定
5. He put his foot in his mouth.
乱说话，满嘴跑舌头
6. know sb. like a book 对…了如指掌
7. stop one’s fun让…不再快乐
l 背诵
1．原始－＞死背
听背法、看背法（翻译）、主干背、大段复述只背句型结构
2．斜看书－＞脑背
l affect影响（负面）
├care much about关注
├mean a lot对…意义重大
├make great difference巨大影响
├make no difference没有影响
└exert influence on施加影响
affect one’s mood情绪
My mother cares much about me.
He means a lot to me.
His arrival makes great difference to me.
l take pride in (me)为…自豪
＝be proud of
I pride myself on my good taste.
l exert汉语中的施加都可用它
├exert pressure on压力
├exert influence on
└exert fascination on魔力，魅力
┌fascination奇妙的
├miraculous奇谈般的
├amazing让人惊奇的
├fantastic妙不可言的
└magic奇妙的
l maternal love母爱
No one can avoid being influenced by maternal love.
l 倒装
1. as引导让步状语从句倒装
Rich as he is, he spends a cent on charity.
Try as he does, he never seems able to do the work beautifully.
as都可译为“尽管”
2. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want.尽管我们为自己的绝好鉴赏力感到自豪，但我们已经无法自由地选择我们所需要的东西了。
l In their efforts to persuade us to buy this or that product, they have made a close study of human nature.
l 人名（男）：
David被爱的人
Donald世界之王
Richard勇敢的人
John上帝的礼物
Alan英俊的人
Victor胜利者
Adam红色的土
George农夫
Henry贵族
Peter岩石
Francis自由
Lewis保护者
l design（具体） ┬设计
├devise（抽象） ┘
├plot to do谋划
├scheme to do密谋
└conceive构思
capture one’s attention
┌manufacturer人
└人工 工厂 制造商
l element元素（抽象）
├factor因素
├fraction小部分
└component组成成份
l ingredient配料
└放里面给他减肥，吃
┌anticipate预料
├foresee预见
├forecast预报
├predict预计
└foreknow预知
made a remarkable discovery
└取代discovered发现
l for花（钱）
I bought a house for 5,000 dollars.
for nothing免费
l rarely go wrong
└be very effective
These days = Nowadays 当前
l not only后的动词与but后动词一样时，后可省；不同则不省
He not only offers me a free car, but helps me to solve the big problem.（解决）
l sth enables sb to do sth
└使…能…
The class enables me to feel bored.（烦）
Radio and TV have enable advertisers to…
l roast（肉死它）烧的冒烟
└bake烤
┌不久
├very soon
├Before long,
├In no time
└After a while
a little later一会儿，不久
It’s not long before＋句子
＝before long, ＋句子
building of all shapes and sizes大大小小各种形状
┌Is this seat taken / occupied?
└座位有人吗？
truly colossal（正式）= really
┌<I>var</I>ious other ingredients
└other是粘合性词紧连在名词前
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