Pull the plug ( stop doing something )

　　Hit the book：

　　Hyper focused

　　Unconventional

　　Rumbled

　　Deadline

　　Rocket

　　Coordinate

　　Make or break

　　"There were moments that were a bit depressing but you become so focused as a business owner that you don't notice it's nuts. You just become so hyper-focused you don't think maybe your version of unconventional is everyone else's crazy," Macaulay says.