Run something into the family ( hereditary )

Hit the book:

Billionaire

Winning bidder

Auction

American Express

High profile

Antiquity

Dynasty

Case by case basis

Chinese billionaire Liu Yiqian spends $170 million on AmEx card, gets to fly first class free, forever.

Chinese billionaire Liu Yiqian, who doesn't exactly struggle to afford a plane ticket, can now fly free, in first class, with his whole family, anywhere in the world, for the rest of his life.