2007年VOA标准英语-Animation Film Festival Ready for Small Screen(在线收听) | |||||
By Mil Arcega Washington 06 July 2007 Mobile phone technology is not just revolutionizing the way we communicate - it's also changing the way we are entertained. Take movies for example: once limited to the big screen, consumers can now watch movies on a laptop computer or a portable video player. Organizers of a new animated film festival have taken that concept a step further. VOA's Mil Arcega reports. The future of animated films may be right at your fingertips - perhaps on something as small as a cell phone. Organizers of the first ever PLATFORM International Animation Festival call it a "film festival for the 21st century."
And with the explosion of media-capable devices such as Apple's iPhone, which can surf the Internet and play videos, the future of the big screen may actually be on the small screen.
Technology experts say with more than a billion cell phones on the planet, the market for mobile television content is huge. Animated films are particularly attractive because most are under 40 minutes in length and most are easily viewed on a two-inch screen.
Ross Cox says it's no surprise to marketers, who believe the cell phone is poised to become the portable media center of the future. "If you don't have your phone on you right now, you pretty much know where your phone is at any point in time. And we as content creators are aware of all these different screens of ways that animation can actually be delivered to an audience." The festival attracted more than 2,000 submissions from independent animators, who competed for more than $50,000 dollars in cash prizes. | |||||
原文地址:http://www.tingroom.com/voastandard/2007/7/40043.html |