2016年CRI HK Toy Show-Asia's Largest Toy Fair Bets on Chinese Baby Boom(在线收听

 

A wide variety of toys are displayed at the Hong Kong Toys and Games Fair - and children can't get enough of them.

Toy manufacturers are expecting a sharp increase in sales in 2016.

Franki Tse, China Market CEO of baby products' manufacturer Goodbaby, says the unfavorable economic situation will not stop the willingness of Chinese parents to purchase products for their kids.

"We have already seen there's a potential for sales growth. Although the economic situation in China was not strong last year, we see a lot of parents who want to have a second child in the coming years. We will see the effect of the new family planning policy taking hold by the second half of this year."

The company is presenting its brand new twin baby stroller at the fair to meet the potential needs of parents who intend to have a second child.

Yeung Chi-kong, executive adviser of The Toys Manufacturers' Association of Hong Kong, is also confident in the market.

"We expect to have about 2.4million newborns extra to the 15 million annually. So by that, we've calculated, it would be approximately five percent growth, in other means, it would be around 75 billion RMB extra spending in the coming year."

Hong Kong based educational toys maker 4M Industrial Development has augmented its products with reality technology, targeting children who have siblings.

Wong Ying-kit is a designer at the company.

He says children can learn simple science and concepts of protecting the environment from educational toys. They can also build up better relationships with their parents or siblings by cooperating to re-image the dinosaur in the augmented reality technology game.

"The theory behind AR technology is to combine virtual reality and reality. There are lots of products using AR technology in the general market, but they are relatively rare in the toy market. Our company is launching toys with the new technology this year. We hope to attract customers from different ages."

About 2,800 exhibitors from around the world are showcasing both traditional and innovative toys, along with baby and mother-care products, attracting buyers from 65 countries and regions to the show.

The Hong Kong Toys and Games Fair runs till ends of Thursday at the city's Convention and Exhibition Centre.

For CRI, this is Ryan Price.

  原文地址:http://www.tingroom.com/lesson/cri1416/2016/415468.html