and so we want to all be thinking about it consciously now.  所以现在我们都要自然而然地思考这个问题。

　　Just before we jump into that, there's sort of a question of: why is this important?  当我们开始讨论这个问题之前，还有一个问题，那就是：为什么重要？

　　I'm sort of making this claim that there is a game layer on top of the world,  为什么我刚才说的建设最棒的游戏社交网络

　　and that it's very important that we build it properly.  非常重要。

　　The reason that it's so important is that, the last decade,  重要的原因是，最近十年，

　　what we've seen has been building the social layer,  建立的网络社交圈，

　　has been this framework for connections,  也就是网上人与人的联系，

　　and construction on that layer is over, it's finished.  这种社交网络的建设已经完成了。

　　There's still a lot to explore.  但是还有很多值得开发的地方。

　　There's still a lot of people who are trying to figure out social  仍然有很多人试着提升这种网络平台，

　　and how do we leverage this and how do we use this,  摸索如何使用这个平台，

　　but the framework itself is done, and it's called Facebook. 但是这平台本身已经搭建起来了，叫做Facebook。

　　And that's okay, right? A lot of people are very happy with Facebook.  平台已经建成也没有关系，不是吗？很多人很喜欢Facebook。

　　I like it quite a lot.  我也很喜欢。

　　They've created this thing called the Open Graph, and they own all of our connections. 它们搭建了所谓的“开放列表Open Graph”，它可以拥有所有使用者的关系资料。

　　They own half a billion people. FACEBOOK拥有5亿人的资料。

　　And so when you want to build on the social layer,  所以当你想建立社交关系网时，

　　the framework has been decided; it is the Open Graph API.  这个平台已经搭建好了，也就是开放列表应用程序（Open Graph API）。

　　And if you're happy with that, fantastic.  如果你很乐意使用它，那就太好了。

　　If you're not, too bad. There's nothing you can do.  如果你不高兴用它，很可惜。我们无能为力。

　　But this next decade -- and that's a real thing.  但是下一个十年——一定会有事情发生。

　　I mean, we want to build frameworks  我的意思是，我们想建立一个平台-

　　in a way that makes it acceptable and makes it, you know, productive down the road. 一个人人都能读取和改变信息的平台，这个平台会不断丰富。

　　So, the social layer is all about these connections.  网络社交圈是处理人与人关系的，

　　The game layer is all about influence.  而游戏社交圈全是有关影响力的平台。

　　It's not about adding a social fabric to the Web  并不是简单地在网上增加一个社会联系

　　and connecting you to other people everywhere you are and everywhere you go. 而是把你和其他人联系起来，无论你在哪里和要去哪里。

　　It's actually about using dynamics, using forces,  它完全利用的是某种动力、影响力，

　　to influence the behavior of where you are, what you do there, how you do it. 来影响人们在哪里，去哪里以及怎样行动的方式。

　　That's really, really powerful, and it's going to be more important than the social layer.  这种方式真的很强大，比网络社交圈更加重要。

　　It's going to affect our lives more deeply and perhaps more invisibly. 它会更深刻地影响到人们的生活，或许以更无形的方式。

　　And so it's incredibly critical that at this moment, 所以游戏社交圈无比重要，此时，

　　while it's just getting constructed,  我们刚刚开始建立它，

　　while the frameworks like Facebook, like the Open Graph,  我们认为游戏社交圈

　　are being created for the game layer equivalent,  堪与Facebook和开放列表这样的平台并驾齐驱，

　　that we think about it very consciously,  我们认为这是非常准确的，

　　and that we do it in a way that is open,  我们把它做成一个开放的、

　　that is available, and that can be leveraged for good.  每个人都能够使用的、不断提升的平台。

　　And so that's what I want to talk about for game dynamics,  这也就是我所提到的游戏动机，

　　because construction has just begun,  因为建设才刚刚开始，

　　and the more consciously we can think about this,  我们设想的越精确，

　　the better we'll be able to use it for anything that we want. 我们就能够更好地利用它来做任何我们想让它实现的事情。

　　So like I said, the way that you go through and build on the game layer is not with glass and steel and cement. 就像我刚才说的，我们建设这个游戏社交圈的方式并不是用玻璃、钢筋和水泥。

　　And the resources that we use are not this two-dimensional swath of land that we have. 我们所用的资源并不是屏幕上的两维的平面地图。

　　The resources are mindshare and the tools, the raw materials are these game dynamics.  而是俘获的人们心灵，我们的工具和原材料就是人们玩游戏的动机。

　　So with that, you know, a couple game dynamics to talk about. Four. 所以今天我就主要谈一谈玩游戏的四个动机。