乔布斯传第517期:白鲸的白(5)（打印版）

The television ads showed the iconic silhouettes dancing to songs picked by Jobs, Clow, and Vincent. 电视广告决定使用乔布斯、克劳和文森特商定的舞者的剪影，配合着背景音乐。

"Finding the music became our main fun at our weekly marketing meetings," said Clow. 克劳说："选择音乐成为了我们每周营销会议的主要乐趣。

"We'd play some edgy cut, Steve would say, 'I hate that,' and James would have to talk him into it." 我们会播放一些很前卫的音乐，史蒂夫会说‘我讨厌这个’，然后詹姆斯就会去说服他。"

The ads helped popularize many new bands, most notably the Black Eyed Peas; 苹果广告让很多新乐队流行起来，最著名的例子就是"黑眼豆豆"，

the ad with "Hey Mama" is the classic of the silhouettes genre. 那首《嗨，妈妈》就是这一系列广告的经典。

When a new ad was about to go into production, 当一则新广告进入制作环节时，

Jobs would often have second thoughts, call up Vincent, and insist that he cancel it. 乔布斯经常会动摇，他会打电话给文森特，坚持说要取消这个广告。

"It sounds a bit poppy" or "It sounds a bit trivial," he would say. "Let's call it off." 他会说，"这听起来有些浮夸或者"这有点儿普通"，"我们取消吧"。

James would get flustered and try to talk him around. "Hold on, it's going to be great," he would argue. 詹姆斯会一阵慌乱，但仍努力劝说乔布斯："要坚定，这会是一个很棒的广告。"

Invariably Jobs would relent, the ad would be made, and he would love it. 乔布斯每次都会妥协，然后广告继续制作，最后他还是会喜欢它。