篮球英文堂第276期:带你领略NBA的球鞋准则(2)（打印版）

"The bigger the star, the more elaborate the contract and the negotiations are," former NBA agent Matt Babcock explained.

前nba 经纪人巴布科克则说，球星名气越大，合同谈判就越复杂，

"The shoe company will likely demand a lot more from a star player in return for the lucrative contract.

我们可能会向球星提出更高的要求，以获取收益更加丰厚的条款合同。

For a star (on a signature deal), some common terms that would need to be negotiated are the number of appearances, commercials and offseason tours.

对于一个签署了签名鞋合同明星来说，他们与球鞋公司需要协商关于活动出场次数、商业广告和休赛期巡演的事物。

For a role player (on a cash deal), it wouldn't be as elaborate, although there are some similarities like incentives.

而对于一个签了现金合同的球员来说，(条约，比如激励机制)虽然有一些相似之处，但相比之下不会这么详细。

3.MERCH DEALS

装备合同

Not only does a merch-deal player get free product to wear during games, these players often get a product allowance as well.

签了装备合同的球员们不仅可以在游戏中获得免费的产品，这些玩家还可以获得产品补贴。

They basically get store credit and can order anything they want online.

他们基本上都是商店的会员，可以在网上订购任何他们想要的东西。

Most players on a merch deal have a $25,000 product allowance, but that amount is negotiable.

大多数签下合并交易的球员都有25000美元的产品补贴(但这个数额可以商量的)，

Each year, players must spend their allowance by September 30 and the money doesn't roll over to the following season.

并且每年的9月30日前球员都必须花掉他们的补贴，因为这笔钱不会转到下一个赛季。

Every NBA team has a storage room either at their arena or facility where they have a bunch of shoes in their team's colors that brands send them.

同时，品牌运营公司会将一堆nba球队配色的球鞋送至每一支球队都会在场地里设置的储存室里。

Some prospects bet on themselves and wait until they take the court to sign a shoe deal.

一些球员把赌注压在自己身上，(赌自己的潜力爆发，未来成功出名)等到球员出名到能在合约签署中占主动地位的时候才会签署球鞋合同。

Damian Lillard waited until after he played at the Vegas Summer League to sign his first shoe deal, which was a risky move.

如达米安·利拉德等到他在维加斯夏季联赛打球后才签下他的第一份球鞋协议，但这是一次非常冒险的赌博。

However, Lillard was named the co-MVP of the tournament after averaging 26.5 points,

幸而，(在夏季联赛中)利拉德以26.5分、5.3次助攻和4.0个篮板的好成绩被评为联赛的双mvp之一，

5.3 assists and 4.0 rebounds, and his patience paid off when he inked a lucrative rookie deal with adidas.

当他与阿迪达斯签下一份有丰厚利润回报的新秀合同时，他的耐心得到了回报。

The biggest difference between rookie deals and veteran deals is that the former is all about

与新秀签署球鞋合约和已经成名球星签的最大的区别就在于前者

projecting a prospect's upside and marketability (like NBA teams do in the draft) and the latter is about evaluating a proven commodity.

需要评估的是新秀未来的球场和市场潜力(就像NBA球队在选秀中所做的那样)，而后者需要评估的是已经被评估过的球星(的今后市场潜力等)

And unless a top pick develops into a star, they will likely earn less money on their second sneaker contract.

而且，除非高顺位新秀能发展成为球星，否则他们在第二份球鞋合同上的收入可能会减少。